We help you manage leads at MWC

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These days in Barcelona are some of the best of the year. The celebration of the Mobile World Congress is very special for all technology professionals. As is the case of the ASM team, who are dedicated to providing innovative hi-tech solutions to our customers, to achieve digital transformation. These are days of inspiration, networking, news, etc. that enrich us. But we also help manage leads at MWC so that attendees get better results.

Lead Retrieval is the mobile app used by Fira de Barcelona to manage the leads generated during the shows, including the MWC.
It allows scanning, tracking contacts made, obtaining detailed information on the visitors received by each exhibitor and converting them into potential customers.

App Lead Retrieval
Thanks to the renewed web dashboard that we have developed at ASM, you can manage contacts, obtain statistics, create reports and exploit data, in addition to having various data export options.

We are very pleased to have been able to help improve the results of show attendees from all over the world. As the 2024 claim says, Experience the power of connection. And at ASM we love to help companies improve their results with digital tools.

20 years, a long road travelled

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When 20 years ago we wrote the corporate mission statement – ebusiness company open to the world, where we grew up together – little could we have imagined getting this far… ebusiness has become Digital Business, we are still open to the world, and obviously we have grown up together, now that we are 20 years old we can only feel deeply grateful.

Grateful, because we keep the initial illusion intact, we have accumulated a lot of experience, innovation inspires us and our commitment to our client guides us. This is a very important anniversary for us, with many new features that you will soon discover.

For the moment, before looking to the future, we would like to take stock of what 2023 has meant for our company:

Grateful, because we keep the initial illusion intact, we have accumulated a lot of experience, innovation inspires us and our commitment to our client guides us. This is a very important anniversary for us, with many new features that you will soon discover.

For the moment, before looking to the future, we would like to take stock of what 2023 has meant for our company:

1. We facilitate contacts at the Mobile World Congress.

Once again this year we worked for the smooth running of the MWC. Our Lead Retrieval app made it easy to manage contacts before and after the event, just by scanning a QR.

2. Consolidated partners of Akeneo

The French company that manages the eCommerce solution for product catalog management celebrated its 10th anniversary. It also presented Akeneo PIM Flexibility v. 7.0, a new version of its software at Unlock 2023, its annual event.

ASM Web Services is an established Akeneo partner and we continue to train in this technology. For example, Rodrigo País and Valeria Romero obtained a new certification from Akeneo, the “Product Experience Advisor Certification”, which confirms them as experts in Product Experience consulting on the platform.

Although it is a user-friendly platform, its implementation is complex due to the amount of information that must be added and all the actors involved. Successful implementation is based on advice, adapting the product to the specific needs of each client and sector.

3. Implementation of VTEX, new service

In 2023 we have started working with VTEX Spain to implement this digital commerce platform. Our experience in the creation of eCommerce and the advantages offered by VTEX have led us to develop very interesting projects. For example, the new project of Embargos a lo bestia, which combines online and offline stores, and VeryAgro, a company dedicated to revolutionize the way agricultural professionals acquire supplies for which we have created a B2B Marketplace.

VTEX is a SAAS platform, one of its main advantages. Everything is in the cloud and requires no upgrades. In addition, it favors omnichannel, as it allows seamless integration of the offline and online channels and customers get a very satisfactory shopping experience.

4. Record time integration of Werfen and Immucor

In just three weeks, the ASM team achieved data integration between the two companies, which were previously using Office 365. One of Microsoft’s new features was activated and worked very well. This is Cross Tenant Synchronization, which allows synchronizing users from one company with those from the other, so Werfen users enter the Immucor system and vice versa.

5. Application integrated with Akeneo and Cloudinary for Roca.

The goal was to generate the Unified Water Label for their products – the one that identifies water consumption – in a simpler way. A button was created on the Akeneo product page to generate the UWL label.

All you have to do is add the values of a couple of parameters: flow rate and energy consumption. With these data, the application itself generates the label. In addition, it also allows customization of the generated labels. Thus, the manufacturer can add both the brand and the model code to each label and give more information about the product.

6. ASM, supportive and sustainable

This year we have managed to be a little more supportive and sustainable. We have developed a solidarity online store for eshoplidaria.org, we are reforesting the world with Tree-nation, creating forests for our team and for customers to offset the CO2 generated; and we help those who help, the team of Caritas Castelldefels, updating and solving technological and computer problems that arise.

And here we are, ready to eat 2024, with 20 years behind us. Thanks to the team and to all the companies and professionals who have made it possible to get here.

Rodrigo País Garay and Valeria Romero certified by Akeneo

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Rodrigo País Garay and Valeria Romero have obtained a new certification from Akeneo. It is the “Product Experience Advisor Certification” that confirms them as experts in Product Experience Advisor of the platform.

Since Akeneo arrived in Spain, our team has carried out several implementations and support of Akeneo’s PIM. That is why we are committed to having qualified and updated professionals. With these certifications we reaffirm our commitment to always offer the best possible service to our customers.

Although it is a user-friendly platform, its implementation is complex due to the amount of information to be added and all the actors involved. Successful implementation is based on advice, adapting the product to the specific needs of each client and sector.

Since the birth of ASM, in 2004, we have sought to make digital businesses grow by providing innovation, intelligence and expertise. From ASM Web Services we offer all kinds of services, from strategic and business consulting to Systems Integration, Cloud Devops and Software Engineering.

If you are looking for an update of your technologies or custom developments, it is important to have a broad vision of the project. Contact us to accompany you and offer you the service of our certified team.

Developed an application integrated with Akeneo and Cloudinary for Roca

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ASM Web Services has collaborated in the development of an application integrated with Akeneo and Cloudinary. The project is for the company Roca and the objective is to generate the Unified Water Label for its products -the one that identifies water consumption- in a simpler way.

What has the project consisted of?

A button has been created on the Akeneo product page to generate the UWL label. All you have to do is add the values of a couple of parameters: flow rate and energy consumption. With these data, the application itself generates the label.

In addition, it also allows customization of the generated labels. Thus, the manufacturer can add both the brand and the model code to each label and give more information about the product.

The labels are built from images that are stored in Cloudinary and are accessible with Akeneo. Once the label has been generated, it is saved in a new Cloudinary folder.

The Unified Water Label

The international standard for water efficiency is a classification equivalent to the system previously used for household appliances with the letters A, B, C, D and E. This standard is intended to provide consumers with a clear and uniform reference for evaluating the water efficiency of different devices and products.

The classification is based on a letter scale, where category A represents the highest level of water efficiency, followed by categories B, C, D and E, which indicate a progressively lower level of efficiency. With this international standard, consumers can make informed choices and opt for products that help conserve water and reduce environmental impact.

We are back in partnership with Mobile World Congress.

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We are back in partnership with Mobile World Congress.

The 2023 edition of the Mobile World Congress is about to begin and this year will focus on smart connectivity, exploring concepts such as Artificial Intelligence, Industry 4.0, 5G or the Metaverse. Once again, and as in previous editions, we are once again collaborating with Mobile, which has relied on ASM for contact management. We have been in charge of the development of the new version of the Lead Retrieval application.

 

Lead Retrieval, what is it?

This application facilitates contact management during and after the event. By simply scanning the QR code of another person’s application, all the information is immediately transferred from one device to another. Thanks to this, all the information is centralized in one place and after the event it is very easy to access it in order to expand the database or consult any type of information.improvements have been implemented in the functionality, usability and design of the application to facilitate navigation. A new section, a home screen, has also been created. There the user will be able to consult a summary of his account at a glance.

In addition, the application allows you to manage your contacts in real time. Once you have scanned another person’s code, you can add personalized labels, notes, send documents or carry out surveys. All this information is stored within the app itself for future reference.

 

Once finished, you can export the information creating reports with the necessary filters and integrate it into your CRM or contact database.

What to expect at MWC 23?

This year’s edition, dubbed “Velocity”, will present several novelties from the technological world.

To begin with, the challenges of 6G will be discussed. Although it is still a long way from being a reality, MWC will become a stage for debate on the standards needed for 6G connectivity. One of the debates is expected to be on how to make this connectivity sustainable.

Another topic that will be raised is the move from the metaverse to the matterverse. This concept refers, like the metaverse, to virtual or augmented reality but linked to the physical and to companies.

How to ensure that Industry 4.0 guarantees sustainability in the most efficient way possible is one of the topics that will also be discussed by the experts gathered at the MWC. The 5G network makes it possible to move towards smarter buildings, cities or factories that use energy without wasting it.

And once again, cell phones will continue to be the protagonists of the congress. New developments expected in the short term will be presented, such as foldable mobiles, improvements in image quality and implementation of zoom and fast charging, which will make it possible to go from 0 to 100% in just a few minutes.

Akeneo changes the eCommerce paradigm

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Akeneo Product Cloud is Akeneo’s new service that comes to change the eCommerce paradigm. As a market leader with its modern PIM offering, this new service aims to provide much more complete product experiences.

Akeneo Product Cloud aims to become the model for companies to consolidate, organize and optimize all the components involved in creating a bold and compelling product experience for any user or customer.

Working hand-in-hand with the customer, the Akeneo team realized that outside of the PIM, customers had complex, expensive, and even manual technologies to manage and activate the entire product registry. It was the complexity their customers faced in managing the various processes that make up the digital lifecycle of their products that motivated the team to launch the Product Cloud.

What Akeneo Product Cloud can do for your business

Akeneo Product Cloud is the only solution that enables companies to manage, organize, activate and optimize the entire history of a product across all channels.

Thanks to this technology, revenue growth is boosted, return rates are reduced and, consequently, customer satisfaction and loyalty are increased. Internally, it also brings major benefits, such as reduced time-to-market, agility to be in new channels, and improved employee productivity and impact.

What does the Akeneo Product Cloud include?

First of all, based on the original Akeneo PIM, with Akeneo Product Cloud you will be able to create and manage all the data that makes up a complete product record. It will have additional studies that will allow for more dynamic product information elements, such as availability, price optimization, user-generated content, and so on.

It will also include a product data platform that will provide performance analytics to optimize commercial strategies and product registration.

Finally, it will incorporate a native app store to facilitate the activation of product data in any commerce channel and provide solutions for its management. There will be applications to facilitate data management, to connect with CMSs, to translate content into more than 50 languages, etc.

 

Akeneo changes the eCommerce paradigm

/in , , /by

Akeneo Product Cloud is Akeneo’s new service that comes to change the eCommerce paradigm. As a market leader with its modern PIM offering, this new service aims to provide much more complete product experiences.

Akeneo Product Cloud aims to become the model for companies to consolidate, organize and optimize all the components involved in creating a bold and compelling product experience for any user or customer.

Working hand-in-hand with the customer, the Akeneo team realized that outside of the PIM, customers had complex, expensive, and even manual technologies to manage and activate the entire product registry. It was the complexity their customers faced in managing the various processes that make up the digital lifecycle of their products that motivated the team to launch the Product Cloud.

What Akeneo Product Cloud can do for your business

Akeneo Product Cloud is the only solution that enables companies to manage, organize, activate and optimize the entire history of a product across all channels.

Thanks to this technology, revenue growth is boosted, return rates are reduced and, consequently, customer satisfaction and loyalty are increased. Internally, it also brings major benefits, such as reduced time-to-market, agility to be in new channels, and improved employee productivity and impact.

What does the Akeneo Product Cloud include?

First of all, based on the original Akeneo PIM, with Akeneo Product Cloud you will be able to create and manage all the data that makes up a complete product record. It will have additional studies that will allow for more dynamic product information elements, such as availability, price optimization, user-generated content, and so on.

It will also include a product data platform that will provide performance analytics to optimize commercial strategies and product registration.

Finally, it will incorporate a native app store to facilitate the activation of product data in any commerce channel and provide solutions for its management. There will be applications to facilitate data management, to connect with CMSs, to translate content into more than 50 languages, etc.

 

Why choose VTEX as your eCommerce platform?

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We live in a time of constant change in which being updated is key to stay in the market. One of the most important points when digitizing our business is to have a good online presence. Therefore, we have to choose the most appropriate platform for our eCommerce.

It is essential that it is stable, secure and offers a good user experience, in order to achieve successful transactions. Therefore, today we want to talk about VTEX, an online business development platform that we believe meets all these requirements.

1. You don’t have to be on the lookout for updates
When working with VTEX, we work with a SaaS infrastructure. This allows your eCommerce to always have the latest software version. This way we avoid going through long update processes as it happens with other platforms.

2. Allows multi-channeling
When your business has an online presence, it is important that you can access all the channels in which your customer may be present. This can be difficult to centralize in one place, but with VTEX it is possible.
The VTEX instore feature allows you to have all your customer information centralized in one place, linking online and offline with unified communication.

3. For all types of businesses
It is a platform designed for any business model. VTEX is capable of developing eCommerce for B2B, B2C and even marketplaces.

4. Fully customizable
The platform is not as limiting when it comes to designing pages as others, which only allow you to touch the color and text within pre-designed pages. You can create, customize and develop as you wish. In addition, there is the A/B test functionality, with which you can create, for example, 2 pages of the same product and the system itself defines which one achieves a higher conversion rate.

5. Monthly reports of your eCommerce performance
Within the license price, one of the services included is the monthly reporting. Every month, the VTEX team sends you a report on your monthly performance so that you can optimize your processes and achieve more sales.

6. The product catalog

It allows you to have a product catalog fully adapted to your business: with unlimited categories, possibility to formalize SKUs and other value attributes, add enriched content through images, videos, opinions, etc.

7. The simplicity of checkout processes
It has the smart checkout technology, which makes the first purchase of a customer on your website super easy and fast. The entire purchase process takes place on the same page and does not require registration or login with email or password. In addition, from the second purchase, just by entering the email address, all customer information will be automatically filled in.

Do you want to create an eCommerce that meets all your expectations? In ASM Web Services we have been developing online business for 18 years and we have a highly qualified team in this service. Contact us

ASM team is certified as Azure Gold Partner

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The digital sector is evolving faster and faster and we want our company to keep pace. One of the best ways for ASM to grow and evolve is through training.

By expanding the knowledge of our team, we manage to improve results and meet all the needs of our customers. Therefore, we are happy to announce that our team has been certified as an Azure Gold Partner.

Azure and ASM Web Services

Last February we already achieved three Azure Solutions Architect Expert certifications, which accredits us as Azure expert solution architects and, therefore, that we have expertise in designing cloud and hybrid solutions running on Microsoft Azure, including aspects such as process, network, storage and security.

Thanks to these 3 certifications, today we can celebrate being Azure Gold Partners. Our company has been working for years with other companies in their transition to the Cloud. This certification is a great recognition of our experience and expertise in this service.

Azure, Microsoft’s cloud platform

Azure is a Microsoft platform that consists of more than 200 products and services in the cloud and pay-per-use, where you can compile, run and manage these applications in a global network of Microsoft data centers.

We would like to thank all the customers who have trusted ASM to improve their processes. And welcome all those to come.

Meet the Digital Kit

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In ASM Web Services we have been certified as digitalizing agents to grant the Digital Kit to SMEs and freelancers. But, what is the Digital Kit?

The Digital Kit is a financial aid, up to 12,000 euros, to boost the digitization of those who may find more obstacles in the way of digital transformation: SMEs and freelancers.

This aid is born from the great crisis caused by the covid-19 pandemic. The European Union launched the Next Generation European funds, endowed with 750,000 million euros, of which 140,000 were for Spain. This led to the creation of the Recovery, Transformation and Resilience Plan, which includes the Digital Kit for the digitalization and technological promotion of SMEs and the self-employed.

What services can I use it for?

In ASM we offer many digitalization services that your company can benefit from using the Digital Kit:

  • Website and internet presence
  • Customer management
  • Electronic invoicing
  • Cybersecurity
  • E-commerce
  • Business intelligence and analytics
  • Virtual office services and tools
  • Social network management
  • Process management
  • Secure communications

Application deadlines

In March, the program opened for the first segment of beneficiaries: companies with between 10 and 49 workers. As of this July, it is now open for micro-SMEs with between 3 and 10 workers. For the self-employed or small companies with between 1 and 3 workers, the turn will be between September and October (depending on the forecast).

Requirements to benefit from the Digital Kit

In order to benefit from the Digital Kit your company must meet the following conditions:

  1. Be a small company, a micro-company or a self-employed.
  2. Not be considered a company in crisis.
  3. Be up to date with tax and Social Security payments.
  4. Not to incur in any of the prohibitions foreseen in the General Law of Subsidies.
  5. To be registered in the Census of businessmen, professionals and resellers of the State Agency of Tributary Administration or in the equivalent census of the Foral Tax Administration.
  6. Not be subject to a pending recovery order following a previous decision of the European Commission.
  7. Not to exceed the minimum aid limit (€200,000).
  8. Have the Digital Maturity Level assessment according to the diagnostic test on the Acelera Pyme platform.

Want to know more? You can learn more here or contact us to solve all your doubts.