We help you manage leads at MWC

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These days in Barcelona are some of the best of the year. The celebration of the Mobile World Congress is very special for all technology professionals. As is the case of the ASM team, who are dedicated to providing innovative hi-tech solutions to our customers, to achieve digital transformation. These are days of inspiration, networking, news, etc. that enrich us. But we also help manage leads at MWC so that attendees get better results.

Lead Retrieval is the mobile app used by Fira de Barcelona to manage the leads generated during the shows, including the MWC.
It allows scanning, tracking contacts made, obtaining detailed information on the visitors received by each exhibitor and converting them into potential customers.

App Lead Retrieval
Thanks to the renewed web dashboard that we have developed at ASM, you can manage contacts, obtain statistics, create reports and exploit data, in addition to having various data export options.

We are very pleased to have been able to help improve the results of show attendees from all over the world. As the 2024 claim says, Experience the power of connection. And at ASM we love to help companies improve their results with digital tools.

We are back in partnership with Mobile World Congress.

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We are back in partnership with Mobile World Congress.

The 2023 edition of the Mobile World Congress is about to begin and this year will focus on smart connectivity, exploring concepts such as Artificial Intelligence, Industry 4.0, 5G or the Metaverse. Once again, and as in previous editions, we are once again collaborating with Mobile, which has relied on ASM for contact management. We have been in charge of the development of the new version of the Lead Retrieval application.

 

Lead Retrieval, what is it?

This application facilitates contact management during and after the event. By simply scanning the QR code of another person’s application, all the information is immediately transferred from one device to another. Thanks to this, all the information is centralized in one place and after the event it is very easy to access it in order to expand the database or consult any type of information.improvements have been implemented in the functionality, usability and design of the application to facilitate navigation. A new section, a home screen, has also been created. There the user will be able to consult a summary of his account at a glance.

In addition, the application allows you to manage your contacts in real time. Once you have scanned another person’s code, you can add personalized labels, notes, send documents or carry out surveys. All this information is stored within the app itself for future reference.

 

Once finished, you can export the information creating reports with the necessary filters and integrate it into your CRM or contact database.

What to expect at MWC 23?

This year’s edition, dubbed “Velocity”, will present several novelties from the technological world.

To begin with, the challenges of 6G will be discussed. Although it is still a long way from being a reality, MWC will become a stage for debate on the standards needed for 6G connectivity. One of the debates is expected to be on how to make this connectivity sustainable.

Another topic that will be raised is the move from the metaverse to the matterverse. This concept refers, like the metaverse, to virtual or augmented reality but linked to the physical and to companies.

How to ensure that Industry 4.0 guarantees sustainability in the most efficient way possible is one of the topics that will also be discussed by the experts gathered at the MWC. The 5G network makes it possible to move towards smarter buildings, cities or factories that use energy without wasting it.

And once again, cell phones will continue to be the protagonists of the congress. New developments expected in the short term will be presented, such as foldable mobiles, improvements in image quality and implementation of zoom and fast charging, which will make it possible to go from 0 to 100% in just a few minutes.

Meet the Digital Kit

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In ASM Web Services we have been certified as digitalizing agents to grant the Digital Kit to SMEs and freelancers. But, what is the Digital Kit?

The Digital Kit is a financial aid, up to 12,000 euros, to boost the digitization of those who may find more obstacles in the way of digital transformation: SMEs and freelancers.

This aid is born from the great crisis caused by the covid-19 pandemic. The European Union launched the Next Generation European funds, endowed with 750,000 million euros, of which 140,000 were for Spain. This led to the creation of the Recovery, Transformation and Resilience Plan, which includes the Digital Kit for the digitalization and technological promotion of SMEs and the self-employed.

What services can I use it for?

In ASM we offer many digitalization services that your company can benefit from using the Digital Kit:

  • Website and internet presence
  • Customer management
  • Electronic invoicing
  • Cybersecurity
  • E-commerce
  • Business intelligence and analytics
  • Virtual office services and tools
  • Social network management
  • Process management
  • Secure communications

Application deadlines

In March, the program opened for the first segment of beneficiaries: companies with between 10 and 49 workers. As of this July, it is now open for micro-SMEs with between 3 and 10 workers. For the self-employed or small companies with between 1 and 3 workers, the turn will be between September and October (depending on the forecast).

Requirements to benefit from the Digital Kit

In order to benefit from the Digital Kit your company must meet the following conditions:

  1. Be a small company, a micro-company or a self-employed.
  2. Not be considered a company in crisis.
  3. Be up to date with tax and Social Security payments.
  4. Not to incur in any of the prohibitions foreseen in the General Law of Subsidies.
  5. To be registered in the Census of businessmen, professionals and resellers of the State Agency of Tributary Administration or in the equivalent census of the Foral Tax Administration.
  6. Not be subject to a pending recovery order following a previous decision of the European Commission.
  7. Not to exceed the minimum aid limit (€200,000).
  8. Have the Digital Maturity Level assessment according to the diagnostic test on the Acelera Pyme platform.

Want to know more? You can learn more here or contact us to solve all your doubts.

ASM Web Services definitely integrates V2M Software

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Two years ago we explained that ASM Web Services was strengthening its mobile division with the incorporation of the production unit of the company V2M Software. After two years of transition, we integrated it definitively and it will be the mobile apps division of ASM Web Services who will provide this service.

This incorporation allowed us to offer a broader and more competitive service to our customers. The portfolio of services was expanded with specializations such as digital business, systems & cloud computing and software engineering.

The company V2M Software, specialized in the development and programming of mobile applications, had worked for years for the Mobile World Congress in Barcelona and counted among its clients companies and entities such as Fira de Barcelona, Transports Metropolitans de Barcelona, Àrea Metropolitana de Barcelona, Deliberry or Manusa.

More competitive

This integration process allows us to respond with greater capacity and competitiveness to the increasing demand for technological solutions related to mobility. This is a fertile ground for the development of apps to make companies more competitive, increase their sales and offer a better user experience (UX).

In this context, ASM Web Services has spent years developing native iOS and Android mobile applications that work efficiently and save time and money in the long run.

Professional athletes also use Open Trail Races

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The Open Trail Races mobile app allows you to run verified races at any time, competing against your best time or against others. This, added to the possibility of discovering new territories where to train, is one of the reasons why athletes like Silvia Puigarnau or Eduard Hernández use this application. In addition, they have the assurance that the trails that appear in the app are safe and in constant maintenance.

Among the races that you can find in Open Trail Races whether or not you are a professional athlete are those of Tenerife, with an ideal territory for the practice of trail running, and also those that you can find in Terres de l’Ebre that have been incorporated this year. Among them highlights the Cursa dels Biberons or the Cursa OTR Trencacims, all included in the Winter Championship OTR Terres de l’Ebre.

The collaboration of ASM Web Services with OTR

Open Trail Races (OTR) is a project we are especially proud of. The ASM Web Services team developed the Open Trail Races app for the company The Trail Zone. The aim of the app is to boost tourism and promote the practice of sports in the natural environment. The covid-19 restrictions showed the usefulness of this system, when races could not be organized. We are very happy to incorporate new races to the app.

To use it, the user installs it on the device with which he/she will follow the route, registers and downloads the race track. The routes require the help of a GPS device, as they are not specifically marked for environmental, ecological and respectful reasons. The OTR application also allows for competitions between runners comparing times and rankings to encourage participation.

 

Facilitating contact management at the Mobile World Congress 2022

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App Lead Retrieval

App Lead Retrieval

The Mobile World Congress in Barcelona is an opportunity to learn about the latest developments in the mobile world and, very importantly, a source for making new contacts. And this is where our contribution to this great event comes in: Fira de Barcelona’s Lead Retrieval application. Developed by the mobile apps team of ASM Web Services, last year it already gave great results in contact management.

With NFC technology and QR codes, it allows contacts to be managed in real time. Goodbye to cumbersome business cards that tend to get lost when we look for them after the congress or trade show. The app allows you to scan the QR of the visitor’s pass and the contact is archived with all the data contained in the person’s profile.

The saved contacts can then be filtered and exported to Excel, making it easier to contact potential customers to send more information or schedule a meeting to present our project.

VIP Drop Off App

Also developed for the Mobile World Congress, the mobile apps team at ASM Web Services developed the VIP Drop Off app. It is used to manage the parking area. Thanks to a sticker placed on the front window of the vehicle, the person who manages the parking area has information of each car entering or leaving just by bringing a mobile device with the VIP Drop Off app close to the sticker.

 

What does Mobile World Congress 2022 bring?

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MWC Barcelona Connectivity Unleashed

MWC Barcelona Connectivity Unleashed

The mobile technology industry event reopens its doors at the Fira de Barcelona exhibition center in L’Hospitalet. It recovers the presentiality after the suspension of 2020 and the reduced version of 2021. What does this new Mobile bring us? Connectivity Unleashed is the motto of this edition and gives many clues to the content.

Undoubtedly 5G will be one of the prominent themes of the event. After some demonstrations of this technology were made in 2019, in 2022 many people can already use it in different parts of the country. The implementation is a reality and boosts connectivity between users and smart devices. The possibility of transmitting data faster, combined with artificial intelligence, brings us closer to the so-called Internet of Things, where most processes will be automated.

The arrival of 6G

5G is advancing, but our sights are already set on 6G, the sixth generation of mobile connectivity. The aim of this technology is to further reduce latency in connections and increase transmission speed. The standards for this technology, which South Korea intends to implement in its first pilot project in 2026, will be discussed during the congress. It is expected to be implemented in 2030.

In addition to 5G and 6G, industry and professionals will focus these days on addressing topics such as financial technology, artificial intelligence, cloud technology, the Internet of Things, climate issues and cybersecurity. The GSMA also includes a new area showcasing connected technology leadership in industries such as financial technology or smart mobility.

The latest mobile models

In Barcelona, the world’s leading technology brands are also showcasing their latest mobile devices. What’s new? Multiple cameras with improved optics, smartwatches, foldable mobiles and faster battery charging. Samsung, Huawei and Xiaomi have not missed the opportunity to participate in this world reference event.

 

Trends in mobile application development in 2022

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Mobile applications continue their upward trajectory in 2022

Mobile applications continue their upward trajectory in 2022

Mobile apps are booming and thriving like there is no tomorrow. In 2020 the mobile app market exceeded $300 billion and by 2025 the market is expected to exceed $600 billion.

People’s lives are increasingly digital, and this extends to how and where they shop, how they get their information and how they communicate.

Software development plays a key role in driving business revenue. Applications that fulfill a unique need, are innovative in meeting that need, and offer a high-quality user experience have the highest levels of user retention. And we already know that the more users, the more revenue.

Here are the trends to keep in mind when it comes to mobile app development:

m-Commerce or Mobile Commerce

With more and more shoppers preferring to shop online, more and more brands and retailers are creating mobile apps to offer a better shopping experience. Unlike e-commerce, mobile commerce (or m-commerce) involves online shopping through a mobile app rather than a mobile website. The m-commerce market is expected to reach $22 billion by 2022, likely because many B2B and B2C companies have seen an increase in engagement, conversion rates and revenue growth after developing their mobile app.
IoT and Cloud

Internet of Things (IoT) technology and mobile-connected smart objects have been around for years, but the market is growing and IoT spending is expected to reach $1.1 trillion by 2023, according to Statista. The biggest driver for cloud and IoT adoption is security, a growing concern for enterprises. With more than $120 billion spent on IT security in 2019 worldwide, it’s easy to see why enterprises are looking to other solutions. IoT and the cloud offer other benefits, such as reduced operational costs, improved efficiency and increased connections to other platforms through APIs.
Artificial Intelligence

In the quest to deliver personalized user experiences for mobile apps, predictive analytics and machine learning algorithms will be the key technologies to incorporate. AI is essential for navigation, speech recognition and natural language processing (NLP). Behavioral algorithms can also improve security by analyzing user behaviors and detecting fraud, suspicious activity and potential data breaches.
5G

With user benefits such as faster throughput speed, fast data transfer and lower latency, the time has come for your mobile app to support 5G connections.

As Statista states, the 5G market will exceed $600 billion by 2030. Do you have an idea of the room for growth that 5G has on the near horizon?

Wearable usage continues to increase

Wearables

Statista forecasts that there will be 1.1 billion connected wearable devices by 2022 and that the largest number of 5G connections will be made through these devices. Wearables are another way to bring convenience to your users: the ability to receive notifications and messages on their smartwatch was the most prominent wearable feature for U.S. users (Statista). Within the wearables market, fitness tracking and health parameter monitoring has seen strong upward demand.

Beacons

Beacons were introduced in 2013, but are becoming increasingly popular for mobile application development, particularly for retail businesses. For consumers, benefits include real-time, location-specific offers and alerts, as well as the convenience of mobile payments (an essential element of mobile commerce). For businesses, beacons allow them to gain insight into their customers’ preferences and shopping patterns and turn this data into a more personalized shopping experience.

Augmented Reality/Virtual Reality

The integration of AR/VR technology into mobile applications is still an emerging trend, but it is important to be aware of it. The global AR/VR market reached $12 billion in 2020 and is expected to reach $160 billion by 2023 (Statista). As AR/VR technologies advance, they will drive a transformation of mobile applications, particularly in video gaming, entertainment, travel and live video streaming. AR/VR technology is another way to interact with customers in a more personalized way: consumers can try on clothes, see how a piece of furniture would look in their living room, or visualize themselves on their dream vacation.

In conclusion, in the wake of the covid-19 pandemic, which has caused many consumers to move much of their lives online, there is a new impetus to deliver more personalized experiences to each consumer. The mobile app development trends for 2022 echo this new reality and incorporating them into your mobile app roadmap will set you up for success in this new year and beyond.

 

ASM Web Services coming of age with many changes

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The new ASM Web Services offices in Barcelona

The new ASM Web Services offices in Barcelona

Is coming of age in technology companies celebrated at the age of 18? At ASM Web Services, yes, we like celebrations and we are happy because we have been making our clients’ technology projects a reality for 18 years. And if we take into account the last two years marked by the Covid-19 pandemic, it’s almost worth double. We have always been committed to renewal and change, and this last year has left us with a lot of them.

2021 was an important challenge to assess the company’s growth trend. After a minimal stagnation in 2020, we have overcome it with a growth close to 15%, reaching a total turnover of more than 4 million euros.

This milestone has again been thanks to our customers, who continue to bet on us. It is worth highlighting two tremendously revealing data: 60% of sales in 2021 have been to customers with an antiquity of 5 years. But even more relevant is that 29.56% of sales were to customers who have been with us for more than 10 years.

This growth has undoubtedly been thanks to the dedication, commitment and sacrifice of a team of people, who despite having numerous job offers, have been loyal to this business model that 5 technicians founded 18 years ago. Today we are more than 50 professionals, with an average seniority of almost 7 years, involved and fully aligned with our mission: to be an ebusiness company open to the world where we grow together.

Teleworking and talent distributed throughout the territory

10 years ago we opted for teleworking and geographical dispersion in search of the best talent. We wanted professionals from all corners of the Spanish geography, from Barcelona to Santa Cruz de Tenerife, favoring family reconciliation.

It has been a tremendously demanding year, where with this small team we have been able to meet the growth in demand from historical and new clients, such as ILSA, Lladró, Kid&Us, Laboratorios Echevarne, Prysmian Cables, ESHOB, JumboDiset, Gonzalez Byass (through Minsait), etc. All this with the best will to add value, with endless working days, with production start-ups in highly complex environments, and always with the best and most praiseworthy attitude.

 

Reunión de parte del equipo de ASM Web Services en las nuevas oficinas de Barcelona

Meeting of part of the ASM Web Services team at the new offices in Barcelona.

Back to Barcelona: the culmination of an evolution

One of the changes of the last twelve months is that ASM Web Services has returned to Barcelona, where we started our business journey. The new headquarters are located at Avenida Madrid, 95, in a very central and well-connected area.

The objective of this move is to facilitate the proximity with our customers and partners such as Magento or VTEX, and also with our employees when it comes to combine face-to-face work and teleworking. Working from these new offices in Barcelona will facilitate the integration of the new Mobile Apps development company, which is also located in the same city.

This change of headquarters is the culmination of a process of evolution of ASM Web Services. At the beginning of 2021 we implemented a new operating model that involved the creation of tech hubs. The company now has two highly specialized development centers: one in Barcelona, focused on the development of Mobile Apps, and another in León, dedicated to Software Engineering and Pricing Optimization Tools.

New projects marked by Covid-19 prevention

The ASM Web Services team is a powerful, flexible team that adapts to the needs of each moment to offer the best solutions to our customers. And this year, it has responded to requests to create solutions in the context of the Covid-19 pandemic. Here are a few examples.

After a year of forced absence due to the Covid-19 pandemic, the Mobile World Congress returned to Barcelona in 2021 and bet on two technological solutions developed by the mobile apps team of ASM Web Services: the Lead Retrieval and Vip Drop Off applications.

Lead Retrieval is a mobile app for real-time contact management that uses NFC technology and QR codes. Its use avoids physical contact between Mobile World Congress attendees, in addition to controlling access to the event. In the case of a Covid-19 positive among the attendees, it allowed the traceability of this person’s contacts.

It also has other interesting functions for exhibitors, such as having instant information about visitors by scanning the QR of the pass, obtaining contacts by bringing the cell phone close to the pass via NFC and viewing them later in reports with different filters.

Also developed for Mobile World Congress, the VIP Drop Off app is used to manage the parking area.

 

Tiketblok es una app que permite organizar eventos seguros en época CovidTiketblok is an app that allows you to organize safe events in Covid period

Tiketblok: an app for ‘Covid-free’ events

One of the great challenges during the pandemic has been to be able to concentrate people in an enclosed space to enjoy live music. Some clinical studies were carried out, such as the concert in May of Manel in La Mirona de Salt. A thousand people were able to attend and enjoy without security distances. The Tiketblok app was key.

This application, created by the start-up of the same name and developed by the mobile apps team of ASM Web Services, acts as an intermediary between attendees and events. It allows the entire audience of a large event to be identified through their cell phones.

All attendees had to prove that they were people with very low contagious capacity (MBCC), and have the ICC AOKpass virtual health certificate. The Tiketblok app connects anonymously with official health certificate issuers to include in the ticket itself whether the ticket holder is an MBCC person.

 

La aplicación OTR permite realizar competiciones virtuales entre corredores durante todo el añoThe OTR application allows virtual competitions between runners throughout the year.

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Open Trail Races: year-round races in spite of Covid

Covid-19 has forced people to sharpen their wits so that they can enjoy the activities they used to do safely. One example is the races. For several months they were cancelled, but technology offered the possibility of doing them alone through an app. And now both types of competitions coexist.

This is the case of the Open Trail Races app. Apart from calendars and marathons, it allows you to compete throughout the year. The runner has to install the app on his cell phone, register and download the track of the race he wants to run. It allows virtual competitions between runners comparing times and rankings to encourage participation.

The OTR racing application has been developed by the ASM Web Services team for The Trail Zone, a company dedicated to sports tourism that creates and designs unmarked trail stations and competitive circuits 24/7 with the application. It currently has more than 130 races, championships and stage races throughout Spain.

The most powerful version of Akeneo PIM

The French multinational Akeneo, of which ASM Web Services is an official partner, launched a renewed version of its product information management system, its most powerful version: version 5.0 of Akeneo PIM software in Enterprise and Community editions, which we are implementing in 2 new customers.

These are some of the projects completed this year, which we can share with all of you.

Finally, I would like to give my sincere thanks to all of you who have made this possible.

Justo Soria

CEO ASM Web Servies

 

 

Two ASM Web Services solutions at Mobile World Congress 2021

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Lead Retrieval enables real-time contact management

Lead Retrieval enables real-time contact management

After a year of forced absence due to the Covid-19 pandemic, the Mobile World Congress returns to Barcelona. This edition focuses on the use of 5G for more sustainable mobility, and will address other challenges of the society of the future.

In a context still marked by health prevention measures, the world reference event bets on two technological solutions developed by the mobile apps team of ASM Web Services: the Lead Retrieval and Vip Drop Off applications.

Lead Retrieval App

Lead Retrieval is a mobile app for real-time contact management that uses NFC technology and QR codes. Through its use, physical contact between Mobile World Congress attendees is avoided, in addition to controlling access to the event and, in the event that there were any Covid-19 positive among the attendees, it would allow the traceability of who may have been in contact with this person.

This tool, designed for exhibitors, allows scanning the QR code included in the visitors’ pass to the stand to obtain instant and detailed information about their profile. In addition, it makes it easy to obtain contacts instantly by bringing the cell phone close to the visitor’s pass via NFC.

Lead Retrieval facilitates the management of potential customers contacted during the event, visualizing reports with different filters, allowing exporting them in Excel format, as well as carrying out surveys or sending documents to the captured contacts.

VIP Drop Off App

The solution provided by the VIP Drop Off app is different. In this case it is focused on the management of the parking area of the Mobile World Congress.

Before arriving at the show, each visitor can request a sticker with NFC technology for his or her vehicle, which must be placed on the front window. Thanks to this identifier, the event staff managing the parking area will have information on each car arriving or leaving the parking lot by simply placing a mobile device with the VIP Drop Off app near the sticker. In this way, the event organizer obtains the parking usage data of the visitors.