Product eXperience Management

It is necessary to create reasons why a customer should choose our product and, to achieve this, it is essential to create a memorable product experience. To achieve this, we need to know how to implement 3 types of capabilities: PIM, DAM and product content syndication (PCS).

We have been an Akeneo Partner since 2016 and we have a team of certified consultants with extensive experience in Enterprise and Community Edition implementations.

DELIVERS MEMORABLE AND COMPELLING PRODUCT EXPERIENCES ACROSS ALL SALES CHANNELS WITH PIM AKENEO.

E-commerce is evolving rapidly and demands up-to-date and contextualized information. Having a single source of product information from which to distribute to all communication channels and delivering a great customer experience is no longer just a competitive advantage, but a necessity. To achieve this, it is essential to create an engaging product experience; welcome to the new profession of product experience management.

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Projects

DIVERSIFIQUE
Distribute relevant product data, in many different languages and markets.
COMUNIQUE
Manage new channels, like chatbots and voice assistants.
COMUNIQUE
INFORME
Incorporate and manage supplier’s product details.Incorporate and manage supplier’s product details.

BUSINESS ADVANTAGE

IMPROVE PRODUCT DATA QUALITY:
Defines the structure of your catalogue by category, family and attributes to improve the quality of your fully featured catalogue.

SELL BETTER, WITH COMPELLING PRODUCT EXPERIENCES
Proporciona a tus clientes información precisa sobre los productos para poder tomar decisiones de compra más rápidas, mejores y más frecuentes.

SELL FASTER, WITH EFFICIENT PROCESSES
In the ever-changing world of e-commerce, efficiency is key and team collaboration can often be a bottleneck to business growth. Having a PIM with an advanced permissions system and a teamwork wizard will allow the company to securely manage its users, defining specific and clear roles, tasks and access for all, speeding up time to market.

What’s a PIM?

A Product Information Management (PIM) solution is an enterprise application that provides a single place to collect, manage and enrich your product information, create a product catalog and distribute it to your sales and e-commerce channels.

What advantages does PIM offer? Establishes a single, reliable source of product details. Simplifies the process of integrating suppliers and data sources. Improves the quality and consistency of product data across channels.

Who needs PIM?

MARKETING EXPERTS
Who value an omni-channel product experience.
DATA GOVERNANCE DRIVERS
Who want to maintain data consistency and structure within the organization.
BUYERS
Who need to strengthen their relationships with suppliers.
ECOMMERCE MANAGERS
Who understand the impact of product data quality on internet sales.

¿What kind of data are included in PIM?

Datos técnicos

Medidas, especificaciones, ingredientes…
Archivos multimedia

Imágenes, archivos en PDF, vídeos…
eXperiencia de producto

Historia, descripciones enriquecidas, contextualización…
Datos de diseño

Color, materiales, medidas…
eXperiencia usuarios

Comentarios, calificaciones…
Cloudinary

Digital Asset Management systems help organizations to store
ProductsUp

Collect and centralize data from any silo