We help you manage leads at MWC

These days in Barcelona are some of the best of the year. The celebration of the Mobile World Congress is very special for all technology professionals. As is the case of the ASM team, who are dedicated to providing innovative hi-tech solutions to our customers, to achieve digital transformation. These are days of inspiration, networking, news, etc. that enrich us. But we also help manage leads at MWC so that attendees get better results.

Lead Retrieval is the mobile app used by Fira de Barcelona to manage the leads generated during the shows, including the MWC.
It allows scanning, tracking contacts made, obtaining detailed information on the visitors received by each exhibitor and converting them into potential customers.

App Lead Retrieval
Thanks to the renewed web dashboard that we have developed at ASM, you can manage contacts, obtain statistics, create reports and exploit data, in addition to having various data export options.

We are very pleased to have been able to help improve the results of show attendees from all over the world. As the 2024 claim says, Experience the power of connection. And at ASM we love to help companies improve their results with digital tools.

ASM Web Services definitely integrates V2M Software

Two years ago we explained that ASM Web Services was strengthening its mobile division with the incorporation of the production unit of the company V2M Software. After two years of transition, we integrated it definitively and it will be the mobile apps division of ASM Web Services who will provide this service.

This incorporation allowed us to offer a broader and more competitive service to our customers. The portfolio of services was expanded with specializations such as digital business, systems & cloud computing and software engineering.

The company V2M Software, specialized in the development and programming of mobile applications, had worked for years for the Mobile World Congress in Barcelona and counted among its clients companies and entities such as Fira de Barcelona, Transports Metropolitans de Barcelona, Àrea Metropolitana de Barcelona, Deliberry or Manusa.

More competitive

This integration process allows us to respond with greater capacity and competitiveness to the increasing demand for technological solutions related to mobility. This is a fertile ground for the development of apps to make companies more competitive, increase their sales and offer a better user experience (UX).

In this context, ASM Web Services has spent years developing native iOS and Android mobile applications that work efficiently and save time and money in the long run.

Professional athletes also use Open Trail Races

The Open Trail Races mobile app allows you to run verified races at any time, competing against your best time or against others. This, added to the possibility of discovering new territories where to train, is one of the reasons why athletes like Silvia Puigarnau or Eduard Hernández use this application. In addition, they have the assurance that the trails that appear in the app are safe and in constant maintenance.

Among the races that you can find in Open Trail Races whether or not you are a professional athlete are those of Tenerife, with an ideal territory for the practice of trail running, and also those that you can find in Terres de l’Ebre that have been incorporated this year. Among them highlights the Cursa dels Biberons or the Cursa OTR Trencacims, all included in the Winter Championship OTR Terres de l’Ebre.

The collaboration of ASM Web Services with OTR

Open Trail Races (OTR) is a project we are especially proud of. The ASM Web Services team developed the Open Trail Races app for the company The Trail Zone. The aim of the app is to boost tourism and promote the practice of sports in the natural environment. The covid-19 restrictions showed the usefulness of this system, when races could not be organized. We are very happy to incorporate new races to the app.

To use it, the user installs it on the device with which he/she will follow the route, registers and downloads the race track. The routes require the help of a GPS device, as they are not specifically marked for environmental, ecological and respectful reasons. The OTR application also allows for competitions between runners comparing times and rankings to encourage participation.


Facilitating contact management at the Mobile World Congress 2022

App Lead Retrieval

App Lead Retrieval

The Mobile World Congress in Barcelona is an opportunity to learn about the latest developments in the mobile world and, very importantly, a source for making new contacts. And this is where our contribution to this great event comes in: Fira de Barcelona’s Lead Retrieval application. Developed by the mobile apps team of ASM Web Services, last year it already gave great results in contact management.

With NFC technology and QR codes, it allows contacts to be managed in real time. Goodbye to cumbersome business cards that tend to get lost when we look for them after the congress or trade show. The app allows you to scan the QR of the visitor’s pass and the contact is archived with all the data contained in the person’s profile.

The saved contacts can then be filtered and exported to Excel, making it easier to contact potential customers to send more information or schedule a meeting to present our project.

VIP Drop Off App

Also developed for the Mobile World Congress, the mobile apps team at ASM Web Services developed the VIP Drop Off app. It is used to manage the parking area. Thanks to a sticker placed on the front window of the vehicle, the person who manages the parking area has information of each car entering or leaving just by bringing a mobile device with the VIP Drop Off app close to the sticker.


What does Mobile World Congress 2022 bring?

MWC Barcelona Connectivity Unleashed

MWC Barcelona Connectivity Unleashed

The mobile technology industry event reopens its doors at the Fira de Barcelona exhibition center in L’Hospitalet. It recovers the presentiality after the suspension of 2020 and the reduced version of 2021. What does this new Mobile bring us? Connectivity Unleashed is the motto of this edition and gives many clues to the content.

Undoubtedly 5G will be one of the prominent themes of the event. After some demonstrations of this technology were made in 2019, in 2022 many people can already use it in different parts of the country. The implementation is a reality and boosts connectivity between users and smart devices. The possibility of transmitting data faster, combined with artificial intelligence, brings us closer to the so-called Internet of Things, where most processes will be automated.

The arrival of 6G

5G is advancing, but our sights are already set on 6G, the sixth generation of mobile connectivity. The aim of this technology is to further reduce latency in connections and increase transmission speed. The standards for this technology, which South Korea intends to implement in its first pilot project in 2026, will be discussed during the congress. It is expected to be implemented in 2030.

In addition to 5G and 6G, industry and professionals will focus these days on addressing topics such as financial technology, artificial intelligence, cloud technology, the Internet of Things, climate issues and cybersecurity. The GSMA also includes a new area showcasing connected technology leadership in industries such as financial technology or smart mobility.

The latest mobile models

In Barcelona, the world’s leading technology brands are also showcasing their latest mobile devices. What’s new? Multiple cameras with improved optics, smartwatches, foldable mobiles and faster battery charging. Samsung, Huawei and Xiaomi have not missed the opportunity to participate in this world reference event.


Trends in mobile application development in 2022

Mobile applications continue their upward trajectory in 2022

Mobile applications continue their upward trajectory in 2022

Mobile apps are booming and thriving like there is no tomorrow. In 2020 the mobile app market exceeded $300 billion and by 2025 the market is expected to exceed $600 billion.

People’s lives are increasingly digital, and this extends to how and where they shop, how they get their information and how they communicate.

Software development plays a key role in driving business revenue. Applications that fulfill a unique need, are innovative in meeting that need, and offer a high-quality user experience have the highest levels of user retention. And we already know that the more users, the more revenue.

Here are the trends to keep in mind when it comes to mobile app development:

m-Commerce or Mobile Commerce

With more and more shoppers preferring to shop online, more and more brands and retailers are creating mobile apps to offer a better shopping experience. Unlike e-commerce, mobile commerce (or m-commerce) involves online shopping through a mobile app rather than a mobile website. The m-commerce market is expected to reach $22 billion by 2022, likely because many B2B and B2C companies have seen an increase in engagement, conversion rates and revenue growth after developing their mobile app.
IoT and Cloud

Internet of Things (IoT) technology and mobile-connected smart objects have been around for years, but the market is growing and IoT spending is expected to reach $1.1 trillion by 2023, according to Statista. The biggest driver for cloud and IoT adoption is security, a growing concern for enterprises. With more than $120 billion spent on IT security in 2019 worldwide, it’s easy to see why enterprises are looking to other solutions. IoT and the cloud offer other benefits, such as reduced operational costs, improved efficiency and increased connections to other platforms through APIs.
Artificial Intelligence

In the quest to deliver personalized user experiences for mobile apps, predictive analytics and machine learning algorithms will be the key technologies to incorporate. AI is essential for navigation, speech recognition and natural language processing (NLP). Behavioral algorithms can also improve security by analyzing user behaviors and detecting fraud, suspicious activity and potential data breaches.

With user benefits such as faster throughput speed, fast data transfer and lower latency, the time has come for your mobile app to support 5G connections.

As Statista states, the 5G market will exceed $600 billion by 2030. Do you have an idea of the room for growth that 5G has on the near horizon?

Wearable usage continues to increase


Statista forecasts that there will be 1.1 billion connected wearable devices by 2022 and that the largest number of 5G connections will be made through these devices. Wearables are another way to bring convenience to your users: the ability to receive notifications and messages on their smartwatch was the most prominent wearable feature for U.S. users (Statista). Within the wearables market, fitness tracking and health parameter monitoring has seen strong upward demand.


Beacons were introduced in 2013, but are becoming increasingly popular for mobile application development, particularly for retail businesses. For consumers, benefits include real-time, location-specific offers and alerts, as well as the convenience of mobile payments (an essential element of mobile commerce). For businesses, beacons allow them to gain insight into their customers’ preferences and shopping patterns and turn this data into a more personalized shopping experience.

Augmented Reality/Virtual Reality

The integration of AR/VR technology into mobile applications is still an emerging trend, but it is important to be aware of it. The global AR/VR market reached $12 billion in 2020 and is expected to reach $160 billion by 2023 (Statista). As AR/VR technologies advance, they will drive a transformation of mobile applications, particularly in video gaming, entertainment, travel and live video streaming. AR/VR technology is another way to interact with customers in a more personalized way: consumers can try on clothes, see how a piece of furniture would look in their living room, or visualize themselves on their dream vacation.

In conclusion, in the wake of the covid-19 pandemic, which has caused many consumers to move much of their lives online, there is a new impetus to deliver more personalized experiences to each consumer. The mobile app development trends for 2022 echo this new reality and incorporating them into your mobile app roadmap will set you up for success in this new year and beyond.


Tenerife, new trail running destination for the Open Trail Races app

Open Trail Races (OTR) allows trail running all year round.

Open Trail Races (OTR) allows trail running all year round.

There are more and more followers of trail running throughout the year, without the need to wait for a specific competition. For all of them, here comes great news. The racing app Open Trail Races (OTR) incorporates Tenerife as a new trail running destination.

Tenerife has a series of conditions that make it ideal for this sport: altitude, varied terrain, many trails and an optimal climate throughout the year. For this reason, Tenerife Tourism has decided to include it in the OTR app. It has counted on the collaboration of trail runner David Lutzardo to select the best trails on the island.

ASM and Open Trail Races

We are very happy to see that the app is growing. The ASM Web Services team developed the Open Trail Races app for The Trail Zone, a company dedicated to sports tourism.

To use it, the user installs it on the device with which he will follow the route, registers and downloads the race track. To follow the routes, a GPS device is required, as the routes are not specifically marked for environmental, ecological and respectful reasons. The OTR application also allows virtual competitions between runners comparing times and rankings to encourage participation.