Evolution in times of pandemic (Summary of the year)

2020 has without a doubt been marked by the coronavirus pandemic. The new context generated has forced society to reinvent itself to overcome an unprecedented situation. At ASM Web Services we have done our best to make adversity an opportunity. Throughout the year we have worked on the evolution of our operating model, a process that has led to an internal reshuffle, the creation of new production areas and the inauguration of another territorial office.

We open an office in Madrid

In 2018 we began the deployment of an expansion strategy for the domestic market, with the opening of an office in León. In September we took yet another step by opening a new office in Madrid, which manages all the projects in the areas of Madrid and Eastern Spain. It is headed by José Rodríguez, who has a background in telecommunications and IT, having worked for companies like Vodafone, Siemens and GE. He has extensive experience in the development of PIM–Product Information Management projects.

José Rodríguez de ASM Web Services

We open an office in Madrid headed by José Rodriguez

V2MSoftware takeover

In addition to territorial growth, this year we have also grown our team with the incorporation of the production unit of the V2MSoftware firm, which reinforces our mobile division. The process of acquiring V2MSoftware has meant integration into our organization of a specialized, highly qualified team that has worked for large, important customers such as Fira de Barcelona, TMB–Transports Metropolitans de Barcelona, AMB–Àrea Metropolitana de Barcelona, Deliberry, Manusa, and the Mobile World Congress in Barcelona.

We reorganize and launch a new website

The new internal organization has led to the creation of three new divisions, in addition to the already operational Product Information Management, E-commerce, Software Engineering and Mobile Apps units. The new divisions are Data Science, dedicated to data lifecycle management; the Pricing Optimization unit, focusing on developing software to monitor, calculate and manage dynamic pricing models; and finally the Systems and Cloud Computing unit, which specializes in creating cloud projects and cloud migrations.

This renewed operating model incorporates another innovative element, the ASM Tech Hubs. They are highly specialized development centres. We have launched three Tech Hubs, one in Barcelona, focusing on Mobile App development; another in Mataró, dedicated to Data Science projects, and a third  in León, dedicated to Software Engineering and Pricing Optimization Tools.

All these transformations have been reflected in the new website launched last July.

Hemos lanzado una nueva página web

We have launched a new website

A more specialized team in cloud migrations

We ended the first part of the summary of the year talking about our team. At ASM Web Services we have staff trained in cloud migration processes with hands-on experience and a thorough knowledge of multiple platforms. And in 2020 they have further expanded their capabilities. Systems technician David Solé has obtained the Azure Administrator Associate certification, while technical consultant Joaquín Jiménez has also extended his knowledge of cloud computing, obtaining five official certifications from Cloudinary.

Click here for the second part 

We expand our repertoire of technological solutions (Part 2)

We carried out this process of introspection and evolution, which coincides with our 17th anniversary, alongside the development of technological projects for our clients. One of them was for Werfen.

A worldwide leader in in-vitro diagnostics, the company took the strategic decision to migrate from IBM SmartCloud to Microsoft’s Office 365 cloud. The project required Werfen’s SmartCloud services to coexist for a specific period alongside the new Office 365 cloud. To achieve this, a coexistence strategy was executed using Binary Tree’s CMT software.

In addition to this migration process, we must add the process we managed for General Optica, a company dedicated to the manufacture, design and distribution of optical fashion, who decided to move all their corporate mailboxes to Microsoft Office 365.

Roca takes the leap to Akeneo PIM 4.0

In 2020, Akeneo launched a new version of its PIM–Product Information Management system, Akeneo PIM 4.0. Precisely one of the most outstanding projects we carried out last year was linked to this launch and consisted of a migration from Akeneo 2.3 to Akeneo 4.0, which we carried out for Roca. .

To do that we had to clear the considerable technological leap between the two versions, especially with regard to the graphical interface, which in the current version was developed using React. We also developed the connector with Cloudinary DAM and created relationship attributes between products and entities.

Hemos gestionado la migración de la versión Akeneo 2.3 a la versión 4.0 para Roca. 

We managed migration from Akeneo 2.3 to Akeneo 4.0 for Roca

Optimization of Brico Depôt’s eCommerce infrastructures

Another project linked to the eCommerce sector was one carried out for Brico Depôt, a French chain of DIY, garden and home renovation products. It consisted of optimizing its online stores in Spain and Portugal, developed with Magento using the Azure infrastructure, Microsoft’s public pay-per-use cloud.

Restrictions on physical stores imposed because of the Covid-19 pandemic sharply increased traffic to the Brico Depôt online store. In order to maintain optimum performance and to improve scalability, it was necessary to redefine its architecture in record time. To do that, we created elastic infrastructures in Kubernetes, a market-leading platform ideal for hosting cloud-native applications that require rapid expansion.

First development of a PWA for Bodegas Torres

The year that has just ended saw our debut in the field oBodegas Torres The year that has just ended saw our debut in the field of PWA–Progressive Web App development. Bodegas Torres decided to entrust us with the migration of its e-commerce platform to Magento 2 within their omnichannel strategy for the entire group. After analysing the characteristics of the project, we proposed development of a new Front End in ReactJS, and creation of an integrated PWA with a Magento 2 Back End, which will speed up browsing and improve online channel conversion.”> decided to entrust us with the migration of its eCommerce platform to Magento 2 within their omnichannel strategy for the entire group. After analysing the characteristics of the project, we proposed development of a new Front End in ReactJS, and creation of an integrated PWA with a Magento 2 Back End, which will speed up browsing and improve online channel conversion.

The project is still in execution and we estimate that it will be ready for delivery in April 2021.

Creamos una PWA integrada con un Back End de Magento 2 para Bodegas Torres

We create an integrated PWA with a Magento 2 Back End for Bodegas Torres

Implementation of a BOM system for CoverCar

An entirely different undertaking was the project for CoverCar, a company dedicated to stamping, cutting and sewing of textile covers and interiors for cars. As part of the project to implement the MRP system developed at the time by ASMWS and integrated with the SAP B1 ERP system, we designed and implemented a new tool to manage the BOM–Bill Of Materials system for them. We did this alongside customer order processing via EDI. The main objective of the BOM system is to feed the MRP—Material Requirements Planning system when determining how many components are needed, as well as when the Master Production Plan is to be executed. This is translated into a series of purchase orders and the manufacture of the materials necessary to satisfy the demand for the end products.

Concerning BOM system management and maintenance, we have managed to streamline and automate the Commercial and Engineering processes transversally and integrated them with the Purchasing, Logistics and Quality areas.

Covid-19 has forced us to rethink a lot of things, but at least one or two have remained the same for us: perseverance and teamwork, which are two good ways to overcome adversity.


Click here if you want to read the first part of the Summary of the year

ASM Web Services opens a new commercial delegation in Madrid

José Rodríguez, nuevo Business Development Manager de ASM Web Services

José Rodríguez, Business Development Manager ASM Web Services

In its commitment to expansion in the national market, ASM Web Services has opened a new delegation in Madrid this September, in Alameda Street No. 22 (Atocha area), led by José Rodríguez as head of business development. The new ASM Web Services Business Development Manager will be in charge of leading all the projects carried out in the Madrid and Levante areas. Its objective is to continue increasing ASM’s business base in this territory and to offer greater proximity in the attention and service to customers.

José Rodríguez joined the company last July. He comes from the telecommunications and IT sector in companies such as Vodafone, Siemens and GE, where he has developed his professional career in the field of consulting. It is worth highlighting his experience in one of the solutions that ASM Web Services wants to promote in the national market, which is PIM (Product Information Management)

Growth and proximity in times of COVID

ASM Web Services continues to bet on business expansion and development in the midst of the pandemic to offer more direct attention. With the new incorporation and the opening of the headquarters in Madrid, it wants to offer a better service to its clients at a time when technology and teleworking are so necessary and indispensable for companies to continue developing their activity with the best guarantees and means to its scope.

ASM strengthens its mobile division with the absorption of V2MSoftware

ASM strengthens its mobile division with the absorption of V2MSoftware

ASM strengthens its mobile division with the absorption of V2MSoftware

After months of negotiations, ASM has incorporated the production unit of the company V2MSoftware, strengthening its mobile division. The V2MSoftware takeover process includes the brand, the goodwill and the workforce. ASM thus incorporates a specialized and highly qualified team to its staff that has worked for important clients such as Fira de Barcelona, ​​Transports Metropolitans de Barcelona (TMB), Area Metropolitana de Barcelona (AMB), Deliberry and Manusa, among others. V2MSoftware, specialized in the development and programming of mobile applications, has worked for 6 years at the Mobile World Congress in Barcelona.

The future is mobile

The considerable increase in demand for technological solutions related to mobility has created a favorable field in apps development for companies to be more competitive, increase their sales and offer a better user experience (UX). The data is clear: mobile app users see 4.6 times more products than those who do it through a mobile browser. These apps have an average order value 140% higher than that of orders made through the mobile browser and 130% higher than those made in the computer’s browser. In this context, ASM Webservices has been developing native iOS and Android mobile applications for years that work efficiently and save time and money in the long term. Some of the most outstanding projects in Video Streaming are the BeIN Connect app, to watch all the football live, and TVUp, the TV platform for PayTV operators. The VIP Drop-off app, for the management of the VIP car park at the Mobile World Congress, and the Manusa FaceApp for facial recognition for access control are two examples of the development of the Internet of Things (IoT) app by ASMWS.

ASM Web Services evolves its operating model and launches a new website


ASM Web Services starts in a new era. In recent months we have been working on the evolution of our operating model, a dynamic process that has recently culminated and has led to an internal reorganization, the creation of new production areas. All these transformations are reflected in a new website, which is launched today.

The technology sector advances at breakneck speed and to achieve competitive agility it is necessary to transform, transform and transform again. Companies need speed and vision to continue growing in this volatile context. For this reason, at ASM Web Services we have opted to carry out a new structuring that entails the creation of new business units.

The new organization has meant that the units and operations of e-commerce, software engineering and mobile applications, have been added three new divisions. On the one hand, Data Science, dedicated to the management of the data life cycle. We have also incorporated the Pricing Optimization production unit, focused on the development of software to monitor, calculate and manage dynamic price models. And, finally, we have promoted the Systems and Cloud Computing unit, specialized in creating cloud projects and migrations to the cloud.

We created the ASMWS Tech Hubs

This renewed operating model incorporates another innovative element, the ASMWS Tech Hubs, highly specialized and distributed development centers.

We have launched three:

The new operating model is aimed at driving our future growth through a more dynamic and decentralized structure, which is better adapted to the current competitive scenario. The fleeting nature with which the technology sector evolves, added to the context generated by the COVID-19 pandemic, which has caused changes in customer behavior and in the ways of working, has made us adapt our strategic plan (and what we’ll have to keep doing it), while also reinforcing us in the idea that we had made the right decision.

All these transformations have materialized in a new website with a renewed structure and design. Each of the productive areas and the portfolio of services they include are explained in it.

We evolve to be more agile, more competitive, more efficient and to gain momentum towards the future.

Office 365 makes teleworking easier for companies

Teleworking has been the solution that companies have found to not stop productive activity and ensure the health of their equipment while the health crisis caused by Covid-19 lasts. In this context, Microsoft’s Office 365 platform stands as a very complete tool that facilitates the effective development of teleworking for companies, since effective interaction and collaboration between employees are two of its main characteristics. To help companies continue to operate from home, from ASM Web Services we can facilitate the adoption of Microsoft Office 365, a cloud-based service that brings together widely known tools such as Word, Excel, Power Point or Outlook, and other essential for the remote team management such as Teams or Yammer.

Lower costs, more resources and instant communication

Aunque la situación actual es sumamente compleja, también permite hacer de la necesidad virtud. En este sentido, el teletrabajo puede ayudar a reducir costes en la empresa y también puede optimizar aún mejor recursos como los que ofrece Microsoft Office 365 para empresas. Uno de ellos es la herramienta Teams, que incluye soluciones completas de meetings online, mensajería instantánea, capacidades de colaboración y de workflow.

What other benefits does Teams offer?

Microsoft Teams allows remote conferencing even with people who don’t use Office. In addition, users have a large amount of cloud storage with One Drive, being able to establish personal access folders that other team members cannot see. Teams also enables integrated real-time content creation with Office Online applications, including Word, Excel, PowerPoint, and OneNote, and the ability to choose from more than 140 applications such as Adobe, Evernote, and Trello.

Being united is the key

Dear ASM Web Services customers and partners:

The current situation is not turning out to be easy for anyone but our team wants to be there in case you need us. We thank you for your trust and we are 100% committed to guaranteeing the level of service and support with the maximum normality that this COVID-19 pandemic allows us. So we want to inform you about how we are tackling this unprecedented challenge.

We believe that being united is key.

We have temporarily closed our offices and the entire ASMWS team continues to homework to maintain the necessary levels of service and support. We are prepared and have systems and procedures that allow us to work remotely to reduce the risk of contagion of the virus, while guaranteeing the level of support and services that customers expect.

The new “Akeneo PIM 4.0” is more agile and scalable.

Akeneo has just launched the new version of its Product Information Management (PIM) system, the Akeneo PIM 4.0. The French company has taken advantage of the Akeneo PIM Summit 2020, the annual meeting of customers and partners held in Paris on February 5 and 6, to present it.
With this evolution, which comes to replace version 3.2, the performance of the solution increases substantially, and allows customers to benefit from faster imports and exports. Time to market is also shortened and scalability is increased to expand product catalogs. These are the main novelties that the Akeneo PIM 4.0 presents.

El nuevo Akeneo PIM 4.0 es más ágil y escalable

Improve the product experience

One of the new functionalities, and one of the most relevant, of Akeneo PIM 4.0 is the Asset Manager. This central dashboard enables business users to organize and enrich all kinds of product-related digital assets. They will be able to visually manage and transform digital assets to deliver robust, channel-specific product experiences, and link assets to product catalogs through improved API (application programming interface) level integration with Digital Asset (DAM) systems. Management) existing.

Quality Product Information

The Data Quality Insights functionality is another of the novelties that the Akeneo PIM incorporates. Assess the accuracy and quality of product data, automatically flag misspellings and incorrect formatting, and display data quality ratings on a color-coded dashboard. Users get automated suggestions to improve product data, quickly correct errors, and ensure accuracy and consistency of product data Introducing the new Akeneo PIM 4.0

Presentación del nuevo Akeneo PIM 4.0

Franklin Insights suggests

Franklin Insights, the library of technical product information developed by Akeneo, takes another leap forward. It integrates a new attribute mapping feature that uses machine learning and artificial intelligence (AI) to automatically suggest product attributes for product catalogs. Marketers will be able to review and accept Franklin’s suggestions with a single click, ensuring an optimized path to product data enrichment.

A more simplified administration

The last of the news that we want to explain to you from the ASM Web Services team at Akeneo PIM 4.0 is the new connections module. It simplifies connection management by using efficient API-based integration to allow users to easily establish and manage third-party connectors from a single pane of glass. This new feature includes a dashboard to easily monitor data flows in and out of the PIM, enabling effortless security management between applications.

The binomial Akeneo PIM and Magento (part 2)

In addition to this project in the antipodes, 2019 has also left us relevant local projects. Casmar, a distributor of global solutions for security and surveillance, for example, is one of them. On the one hand, we have been working on the implementation of Akeneo PIM for the management of its product catalog. At the same time, we have created its new online store (focused on B2B) with Magento 2, which is fed by all the product information that is being generated in the PIM, in order to improve the user experience. The online store is connected to its ERP, which is Navision, to manage orders automatically and maintain stocks in all markets in which they are present (Spain, Portugal, Colombia and Chile) and their warehouses.

Another project that combines Akeneo PIM and Magento technologies has been carried out by our team for Brico Depôt, a French chain of DIY, garden and home renovation products. The first phase consisted of setting up its online store (aimed at B2B), based on the Click & Collect model, also known as online shopping and store collection. The second phase has already started and we will carry it out throughout 2020.

Proyecto de ASMWS para Brico Depôt

We have also used the Magento solution last year to carry out the evolutions of the eCommerce of the Torres, and the agri-food company Disfruta & Verdura.

Waiting for the Akeneo PIM 4.0

We have talked about the PIM of Akeneo, the French company of which ASM Web Services is a silver partner in Spain, we would like to recall a relevant fact related to this solution: the launch of version 3.2 on the market.

The main novelties that the new version brought were an improvement in the reference entities, Franklin Insights and work processes, as well as greater benefits in the performance of e-commerce and in the API. Looking ahead to next February, coinciding with the Akeneo PIM Summit 2020, the annual meeting of customers and partners that we will attend, the French company has announced that it will present in society a new version of its PIM, the Akeneo 4.0.

An even more prepared team

One of the best ways we have to evolve as a company is through training and expanding the knowledge of the team. For this reason, four ASM Web Services professionals obtained official certifications in 2019. José Antonio Lópezfunctional & technical consultant, functional & technical consultant, has achieved the Akeneo Certified Developer. For his part, Rodrigo País Garay, eCommerce functional consultant, obtained the Magento 2 Solution Specialist certification.Ismael Felipa, FrontEnd web developer, obtained the M2 Front End Developer certification for Magento 2. And finally Dani PalacioseCommerce solutions developer,eCommerce solutions developer, became the first Spanish developer to obtain the certification for M2 JavaScript Developer from Magento.

El equipo de ASMWS aumenta las certificaciones

ASMWS presence in León is consolidated

We end this summary of the year by looking even further back. If we jump back in time to 2018, we ended that year with the announcement of our new offices in León, located in the Center for Technology-Based Companies (CEBT), very close to the popular MUSAC, the Museum of Contemporary Art of Castilla y León.

After 365 days of flight, the project headed by Jesús Martínez has been fully consolidated and has allowed us to explore new business avenues in that Spanish region. 

In 2019 email migrates to the Microsoft Office 365 ‘cloud’ (part 1)

2019 has been a hectic year for ASM Web Services and loaded with various projects, but if there is a technology that we have worked on that has taken the cake, that has been the cloud. The year that we have just said goodbye has undoubtedly been the definitive push for cloud solutions.
The ASM Web Services team has migrated around 5,000 mailboxes to Microsoft Office 365 throughout 2019. We have developed projects of this type for the companies Damm (beer group), Stada (laboratory) and the Institute of Religious of San José de Girona (health sector). This figure will increase in the year that we open because in the second half of 2019 we started the migration projects of Werfen (hospital solutions) and General Optica (optical products).

Last months of existence of IBM Smart Cloud

Some of the mail forwarding projects to the cloud we have carried out are a consequence of the announcement made in August 2019 by HCL Technologies. The Indian multinational will stop the development of IBM SmartCloud Notes in July 2020, a complete mail service in the cloud that has millions of users worldwide.

Faced with this new scenario, from the ASM Web Services team we believe that the most appropriate alternative for current IBM SmartCloud Notes users to keep their mail operational is to migrate to another cloud platform. One of the most powerful on the market is Microsoft Office 365. ASMWS has experience in this type of migration and has a team of four people certified by Binary Tree to carry out this kind of project.

Migration does not interrupt activity

When making mail migrations to the cloud, and to ensure that the customer can continue with their activity during the process, our team has developed a coexistence strategy. What does this mean? The old company email coexists for a certain time with the new email in the cloud while users are gradually migrating. During this period of coexistence, we designed a specific configuration with Binary Tree —ASMWS is a certified company for its use— to prevent information from being lost and the user to appreciate that this process is underway. This same solution with Binary Tree has been used in many of the largest messaging migrations in the world (Exxon Mobil, Novartis, Bank of New York).

El equipo de ASM ha gestionado migraciones al cloud

Working in the antipodes with Goldcar

The year that we just said goodbye has also served for several members of our team to go to work to the other side of the world: Australia and New Zealand.

Our team assumed the coordination, together with local partners, of the validation and technological implementation of the services of the Goldcar company for its landing in Australia. They were integrated for a few weeks in the corporate expansion team of the multinational car rental company. Keep reading the second part of our summary of the year-