We help you manage leads at MWC

These days in Barcelona are some of the best of the year. The celebration of the Mobile World Congress is very special for all technology professionals. As is the case of the ASM team, who are dedicated to providing innovative hi-tech solutions to our customers, to achieve digital transformation. These are days of inspiration, networking, news, etc. that enrich us. But we also help manage leads at MWC so that attendees get better results.

Lead Retrieval is the mobile app used by Fira de Barcelona to manage the leads generated during the shows, including the MWC.
It allows scanning, tracking contacts made, obtaining detailed information on the visitors received by each exhibitor and converting them into potential customers.

App Lead Retrieval
Thanks to the renewed web dashboard that we have developed at ASM, you can manage contacts, obtain statistics, create reports and exploit data, in addition to having various data export options.

We are very pleased to have been able to help improve the results of show attendees from all over the world. As the 2024 claim says, Experience the power of connection. And at ASM we love to help companies improve their results with digital tools.

20 years, a long road travelled

When 20 years ago we wrote the corporate mission statement – ebusiness company open to the world, where we grew up together – little could we have imagined getting this far… ebusiness has become Digital Business, we are still open to the world, and obviously we have grown up together, now that we are 20 years old we can only feel deeply grateful.

Grateful, because we keep the initial illusion intact, we have accumulated a lot of experience, innovation inspires us and our commitment to our client guides us. This is a very important anniversary for us, with many new features that you will soon discover.

For the moment, before looking to the future, we would like to take stock of what 2023 has meant for our company:

Grateful, because we keep the initial illusion intact, we have accumulated a lot of experience, innovation inspires us and our commitment to our client guides us. This is a very important anniversary for us, with many new features that you will soon discover.

For the moment, before looking to the future, we would like to take stock of what 2023 has meant for our company:

1. We facilitate contacts at the Mobile World Congress.

Once again this year we worked for the smooth running of the MWC. Our Lead Retrieval app made it easy to manage contacts before and after the event, just by scanning a QR.

2. Consolidated partners of Akeneo

The French company that manages the eCommerce solution for product catalog management celebrated its 10th anniversary. It also presented Akeneo PIM Flexibility v. 7.0, a new version of its software at Unlock 2023, its annual event.

ASM Web Services is an established Akeneo partner and we continue to train in this technology. For example, Rodrigo País and Valeria Romero obtained a new certification from Akeneo, the “Product Experience Advisor Certification”, which confirms them as experts in Product Experience consulting on the platform.

Although it is a user-friendly platform, its implementation is complex due to the amount of information that must be added and all the actors involved. Successful implementation is based on advice, adapting the product to the specific needs of each client and sector.

3. Implementation of VTEX, new service

In 2023 we have started working with VTEX Spain to implement this digital commerce platform. Our experience in the creation of eCommerce and the advantages offered by VTEX have led us to develop very interesting projects. For example, the new project of Embargos a lo bestia, which combines online and offline stores, and VeryAgro, a company dedicated to revolutionize the way agricultural professionals acquire supplies for which we have created a B2B Marketplace.

VTEX is a SAAS platform, one of its main advantages. Everything is in the cloud and requires no upgrades. In addition, it favors omnichannel, as it allows seamless integration of the offline and online channels and customers get a very satisfactory shopping experience.

4. Record time integration of Werfen and Immucor

In just three weeks, the ASM team achieved data integration between the two companies, which were previously using Office 365. One of Microsoft’s new features was activated and worked very well. This is Cross Tenant Synchronization, which allows synchronizing users from one company with those from the other, so Werfen users enter the Immucor system and vice versa.

5. Application integrated with Akeneo and Cloudinary for Roca.

The goal was to generate the Unified Water Label for their products – the one that identifies water consumption – in a simpler way. A button was created on the Akeneo product page to generate the UWL label.

All you have to do is add the values of a couple of parameters: flow rate and energy consumption. With these data, the application itself generates the label. In addition, it also allows customization of the generated labels. Thus, the manufacturer can add both the brand and the model code to each label and give more information about the product.

6. ASM, supportive and sustainable

This year we have managed to be a little more supportive and sustainable. We have developed a solidarity online store for eshoplidaria.org, we are reforesting the world with Tree-nation, creating forests for our team and for customers to offset the CO2 generated; and we help those who help, the team of Caritas Castelldefels, updating and solving technological and computer problems that arise.

And here we are, ready to eat 2024, with 20 years behind us. Thanks to the team and to all the companies and professionals who have made it possible to get here.

ASM Web Services, supportive and sustainable

The year is coming to an end and it is time to take stock, to assess whether we have fulfilled our resolutions for 2023. Especially those related to solidarity and our commitment to a more sustainable world. We believe that ASM Web Services has managed this year to be a little more supportive and sustainable. We explain the projects in which we have participated in case you are interested in collaborating in any of them.

Solidarity online store

This is a project that makes us especially happy. We have taken advantage of our knowledge and experience in the creation of eCommerces to develop eshoplidaria.org, a solidarity online store. It is a unique platform where workplaces, associations, foundations and initiatives with a charitable purpose can sell their solidarity items. Each of these entities can create their own online store and the platform is responsible for uploading the campaign items and managing the orders.

Some of the entities that have already opened their online store in Eshoplidaria are Esclerosis Múltiple España (EME), a non-profit organization declared of public utility, which collects funds to invest in research into this disease and other degenerative diseases of the nervous system; and Djouma, a non-profit association that works to ensure the right to inclusive, equitable and quality education and health in Mali, as well as for the empowerment of women.

Reforesting the planet

In July we explained in this blog that we work with Tree-nation, a non-profit organization located in Barcelona that works to reforest the world. They believe that climate change cannot be solved without first ending deforestation and therefore they have proposed to plant 1 trillion trees by 2050. So far, 37,222,007 trees have been planted.

We love initiatives like this and we are committed to creating forests for our team and for our customers. In this way, we offset all the CO2 we have generated in 2023. If you are interested, think that you can plant trees all over the world and track them from their platform.

Helping those who help

Another solidarity initiative is the one promoted by the systems team, we call it “helping the one who helps”. It is aimed at the Cáritas Castelldefels team, made up of 35 volunteers and led by María Antonia. They help people with few resources in this municipality of Baix Llobregat and the ASM Web Services team helps them by updating and solving technological and computer problems that arise.

This is our solidarity and sustainable contribution this 2023. In 2024, more and better.

Workshop with SAP Emarsys Customer Engagement

Do you know SAP Emarsys Customer Engagement? It is the omnichannel customer engagement solution within the SAP Customer Experience portfolio. This week the ASM Web Services team has participated in the SAP Emarsys Partner Sales and Presales Workshop that they have organized in their Barcelona office. A very interesting day for our company, partner of this technology.

SAP Emarsys Customer Engagement helps marketers to create, launch and scale real-time and personalized marketing campaigns. In this way, it increases the value of the customer lifecycle, through intelligent omnichannel interactions.  Results are improved and easily measurable.

It has been a very enriching day for the whole team and we are already looking forward to implementing all the new features presented to us. As SAP Emarsys Customer Engagement partners we can help you to implement it in your business.

Contact us and we will help you in the process.

Rodrigo País Garay and Valeria Romero certified by Akeneo

Rodrigo País Garay and Valeria Romero have obtained a new certification from Akeneo. It is the “Product Experience Advisor Certification” that confirms them as experts in Product Experience Advisor of the platform.

Since Akeneo arrived in Spain, our team has carried out several implementations and support of Akeneo’s PIM. That is why we are committed to having qualified and updated professionals. With these certifications we reaffirm our commitment to always offer the best possible service to our customers.

Although it is a user-friendly platform, its implementation is complex due to the amount of information to be added and all the actors involved. Successful implementation is based on advice, adapting the product to the specific needs of each client and sector.

Since the birth of ASM, in 2004, we have sought to make digital businesses grow by providing innovation, intelligence and expertise. From ASM Web Services we offer all kinds of services, from strategic and business consulting to Systems Integration, Cloud Devops and Software Engineering.

If you are looking for an update of your technologies or custom developments, it is important to have a broad vision of the project. Contact us to accompany you and offer you the service of our certified team.

ASM’s first project with VTEX in Spain

“Embargos a lo bestia” is a store with products on offer with physical and online store in Murcia (Spain) that was born in 2014. ASMWS team has developed for them their new eCommerce. It is the first project of our company in Spain together with the digital commerce platform VTEX.

In 2017 they ended the year with 3 physical stores and a turnover of 2 million euros. In just 5 years, they have managed to exponentially multiply those figures and will close this 2022 with more than 20 stores and a turnover of 30 million. Their forecast is to continue growing at this rate in the following years and, therefore, they have wanted to implement improvements in their sales processes to be able to keep up.

Until now, the company had a customized solution that they had been modifying and improving. But with their growth forecast, they needed a more stable and scalable platform. What led them to choose VTEX as their platform is “to gain scalability in their eCommerce sales growth, to complement their store growth strategy, and to provide their customers with a seamless experience adhering to the omnichannel concept” as Fabio Dutra, one of the integrators who worked on the project, tells us.

This is the first VTEX project that ASM has done in Spain and we are very grateful that they have counted on our team for the implementation.

Advantages of choosing VTEX

The decision to establish VTEX as a platform allows them to enjoy several advantages such as:

  1. Omni-channeling.

This is another of the main reasons why VTEX became the ideal platform for Beastly Embargoes. As mentioned above, its two sales channels (physical store and web) are very powerful and complementary.

VTEX allows them to seamlessly integrate both channels and enable customers to get a very satisfying shopping experience. It is perfectly set up to merge physical and online stock and, for example, the customer can pick up a purchase that has been made on the web from a physical store, or buy an item that is not in stock in the store at the time of their visit, allowing physical stores to offer the concept of ‘infinite shelf’ to their customers.

  1. It is a SAAS platform

This means that there is no need to have physical servers because everything needed is in the cloud. Thanks to this, any type of update or improvement that is applied to the platform at a general level, will be applied instantly on your website without the need for technicians to update anything. So you always have the newest version of the platform without additional costs.

  1. Flexibility

It is a double flexibility. On the one hand, and as mentioned in the previous point, the flexibility that the company has when it comes to making any update or change to its website without the need to go to a technician or rely on external agents.

And, on the other hand, the flexibility of customization offered by VTEX is greater than in the rest of the platforms. This allows the company to easily adjust the look & feel of their eCommerce as they wish.

  1. It’s a powerful platform

One of the biggest concerns for any eCommerce is to always be prepared for sales peaks that can occur at certain times of the year. “In the face of a promotion or a campaign, the system doesn’t suffer. This is a big problem when you have the machine at home because you have to scale internally and it is not easy, it is costly and requires technical staff,” Jesús Hernández, another of the developers involved in the project, tells us.

With VTEX this is no longer a concern, because it has the necessary power to face these seasonalities and any sales peak. For Embargos a lo bestia this is very important, since they are expecting a large expansion in the coming years, which will entail large sales peaks on a constant basis.

  1. More conversion

It has been proven that eCommerce companies using VTEX achieve higher conversion rates than other platforms. Once the implementation is complete and has matured, the numbers grow.

 

“On VTEX they usually experience an average of 20-30% higher conversion than they had on other platforms,” says Fabio. This is a big jump in conversion for the company.

  1. Good user experience

The most important thing is to ensure that the user enjoys a good experience when browsing any website. VTEX achieves this easily by making the eCommerce very easy to navigate. For example, allowing the user to shop without the need to register and therefore speeding up the process.

Developed an application integrated with Akeneo and Cloudinary for Roca

ASM Web Services has collaborated in the development of an application integrated with Akeneo and Cloudinary. The project is for the company Roca and the objective is to generate the Unified Water Label for its products -the one that identifies water consumption- in a simpler way.

What has the project consisted of?

A button has been created on the Akeneo product page to generate the UWL label. All you have to do is add the values of a couple of parameters: flow rate and energy consumption. With these data, the application itself generates the label.

In addition, it also allows customization of the generated labels. Thus, the manufacturer can add both the brand and the model code to each label and give more information about the product.

The labels are built from images that are stored in Cloudinary and are accessible with Akeneo. Once the label has been generated, it is saved in a new Cloudinary folder.

The Unified Water Label

The international standard for water efficiency is a classification equivalent to the system previously used for household appliances with the letters A, B, C, D and E. This standard is intended to provide consumers with a clear and uniform reference for evaluating the water efficiency of different devices and products.

The classification is based on a letter scale, where category A represents the highest level of water efficiency, followed by categories B, C, D and E, which indicate a progressively lower level of efficiency. With this international standard, consumers can make informed choices and opt for products that help conserve water and reduce environmental impact.

ASM works on the integration of Werfen and Immucor

A few months ago, the acquisition of Immucor by Werfen was completed. With this acquisition they were looking for the full integration of both companies, and for this they counted on ASM Web Services. For this union to work properly, it is necessary that, internally, there is also a complete integration, and that is where our team participated.

Integration in record time

Werfen’s goal was to achieve the integration of the two companies without having to migrate data from one system to the other. Before the integration, both companies were using Office 365 as an email solution, Teams, etc., which made the work easier.

In just three weeks, the ASM team achieved the integration. One of Microsoft’s new features was activated, which worked very well, although it is still in beta. This is the Cross Tenant Syncronization feature, which allows users from one company to be synchronized with those from the other, so that Werfen users enter the Immucor system and vice versa.

More facilities with Cross Tenant Syncronization

Thanks to this functionality, a Werfen user can easily find an Immucor user or vice versa. For example, you can send e-mails to another person without knowing their address and only with their first or last name. By entering this data, the system gives all addresses that correspond to this information, regardless of the company to which they belong.

This function also facilitates the organization of meetings, since the availability of all users can be consulted when scheduling a meeting, streamlining the process and allowing users from both companies to meet seamlessly.

In addition, Werfen’s intranet was also synchronized. Prior to the integration, they had this intranet for internal communications, company news, HR, etc., and the Werfen intranet was also synchronized with the Werfen intranet. HR, etc., and they wanted all Immucor employees to be able to access it.

To achieve this, an AD (Active Directory) integration was made, i.e. the employee databases of both companies were integrated. With the same user, Immucor employees gain access to this intranet, without having to create a new user to access the Werfen intranet.

A large company in the healthcare sector

Both Werfen and Immucor are companies in the healthcare sector offering different services. Werfen is a leading company in specialized diagnostics, in the specialties of hemostasis, acute care diagnostics and autoimmunity. Immucor, on the other hand, is a world leader in transfusion diagnostics and transplantation products. The merger of the two companies represents the expansion of their market presence and the broadening of their services.

What we experienced at Akeneo’s Unlock 2023

Paris was the setting for Unlock 2023, Akeneo’s annual gathering where the entire community meets to discover what’s new, get to know each other, work and be inspired. Moreover, this 2023 is the 10th anniversary of the application and it was the perfect excuse to celebrate it. Our team was there and we want to tell you what we experienced at Akeneo’s Unlock 2023.

The highlight of the event was the presentation of all the new features of the new version: version 7. New applications in its app store, more customization, compatibility with other platforms, new statistics… and many more. Later we will tell you in detail all the new features that this version brings.

Of course, there were also presentations on e-commerce, technology, future forecasts, etc., such as “An Insight Into Akeneo Product Cloud”, “Cultivate Your Employee Experience and Skills to Scale” or “Are You Ready for the Next Disruption? Lessons on Resilience in an Unpredictable New World”.

We were also able to participate in workshops to put everything we learned into practice and work cooperatively with others. We love being able to attend this kind of events and learn from great professionals. Once again, we thank all those who have trusted us during these years to carry out projects as Akeneo partners and we hope to continue accompanying you for many years to come.

We are back in partnership with Mobile World Congress.

We are back in partnership with Mobile World Congress.

The 2023 edition of the Mobile World Congress is about to begin and this year will focus on smart connectivity, exploring concepts such as Artificial Intelligence, Industry 4.0, 5G or the Metaverse. Once again, and as in previous editions, we are once again collaborating with Mobile, which has relied on ASM for contact management. We have been in charge of the development of the new version of the Lead Retrieval application.

 

Lead Retrieval, what is it?

This application facilitates contact management during and after the event. By simply scanning the QR code of another person’s application, all the information is immediately transferred from one device to another. Thanks to this, all the information is centralized in one place and after the event it is very easy to access it in order to expand the database or consult any type of information.improvements have been implemented in the functionality, usability and design of the application to facilitate navigation. A new section, a home screen, has also been created. There the user will be able to consult a summary of his account at a glance.

In addition, the application allows you to manage your contacts in real time. Once you have scanned another person’s code, you can add personalized labels, notes, send documents or carry out surveys. All this information is stored within the app itself for future reference.

 

Once finished, you can export the information creating reports with the necessary filters and integrate it into your CRM or contact database.

What to expect at MWC 23?

This year’s edition, dubbed “Velocity”, will present several novelties from the technological world.

To begin with, the challenges of 6G will be discussed. Although it is still a long way from being a reality, MWC will become a stage for debate on the standards needed for 6G connectivity. One of the debates is expected to be on how to make this connectivity sustainable.

Another topic that will be raised is the move from the metaverse to the matterverse. This concept refers, like the metaverse, to virtual or augmented reality but linked to the physical and to companies.

How to ensure that Industry 4.0 guarantees sustainability in the most efficient way possible is one of the topics that will also be discussed by the experts gathered at the MWC. The 5G network makes it possible to move towards smarter buildings, cities or factories that use energy without wasting it.

And once again, cell phones will continue to be the protagonists of the congress. New developments expected in the short term will be presented, such as foldable mobiles, improvements in image quality and implementation of zoom and fast charging, which will make it possible to go from 0 to 100% in just a few minutes.