Akeneo changes the eCommerce paradigm

Akeneo Product Cloud is Akeneo’s new service that comes to change the eCommerce paradigm. As a market leader with its modern PIM offering, this new service aims to provide much more complete product experiences.

Akeneo Product Cloud aims to become the model for companies to consolidate, organize and optimize all the components involved in creating a bold and compelling product experience for any user or customer.

Working hand-in-hand with the customer, the Akeneo team realized that outside of the PIM, customers had complex, expensive, and even manual technologies to manage and activate the entire product registry. It was the complexity their customers faced in managing the various processes that make up the digital lifecycle of their products that motivated the team to launch the Product Cloud.

What Akeneo Product Cloud can do for your business

Akeneo Product Cloud is the only solution that enables companies to manage, organize, activate and optimize the entire history of a product across all channels.

Thanks to this technology, revenue growth is boosted, return rates are reduced and, consequently, customer satisfaction and loyalty are increased. Internally, it also brings major benefits, such as reduced time-to-market, agility to be in new channels, and improved employee productivity and impact.

What does the Akeneo Product Cloud include?

First of all, based on the original Akeneo PIM, with Akeneo Product Cloud you will be able to create and manage all the data that makes up a complete product record. It will have additional studies that will allow for more dynamic product information elements, such as availability, price optimization, user-generated content, and so on.

It will also include a product data platform that will provide performance analytics to optimize commercial strategies and product registration.

Finally, it will incorporate a native app store to facilitate the activation of product data in any commerce channel and provide solutions for its management. There will be applications to facilitate data management, to connect with CMSs, to translate content into more than 50 languages, etc.