6 advantages that Akeneo PIM 4.0 brings to an online store

6 ventajas que aporta el Akeneo PIM 4.0 a una tienda online

Akeneo PIM 4.0 incorporates new features and has enhanced some of those already in place.

El Akeneo PIM 4.0 makes life easier for teams responsible for managing online stores. PIM. or Product Information Management, is an application that integrates with a company’s online commerce platform of choice—Magento or SalesForce Commerce, for example—along with other sales channels and software systems. This tool allows you to maintain control over all areas of eCommerce.

The latest version of their PIM released by Akeneo for the market, includes new features and has enhanced some of those already in place. Here are 6 of the main advantages that Akeneo PIM 4.0 brings to an online store.

Akeneo PIM 4.0 enhances product experience

By using Asset Manager, PIM users can visually manage and transform product-related digital assets to deliver robust, targeted product experiences in the online store. Additionally, it enables you to link assets to product catalogues through improved API-level integration with existing DAM–Digital Asset Management systems.

Suggestions for enriching product information

Akeneo PIM 4.0 incorporates the Data Quality Insights feature, which gives users automatic suggestions to improve product data. PIM assesses product data accuracy and quality, automatically flags misspellings and incorrect formatting, and displays data quality ratings on a colour-coded dashboard.

Increased conversion rate

Better product information means more sales and fewer returns. According to Akeneo’s figures, conversion rates increase by up to 56%.

Machine learning and artificial intelligence

The Franklin Insights library of technical product information developed by Akeneo uses machine learning and artificial intelligence to automatically suggest product attributes for the catalogues. Marketers can review and accept Franklin’s suggestions with a single click, ensuring a streamlined path to product data enrichment.

Ease of connection

The new connections module simplifies connection management, allowing users to easily establish and manage third-party connectors from a single panel.

Reduce Time to Market

An online store with the new Akeneo PIM 4.0 can market products faster, via several channels and to several regions.

The new “Akeneo PIM 4.0” is more agile and scalable.

Akeneo has just launched the new version of its Product Information Management (PIM) system, the Akeneo PIM 4.0. The French company has taken advantage of the Akeneo PIM Summit 2020, the annual meeting of customers and partners held in Paris on February 5 and 6, to present it.
With this evolution, which comes to replace version 3.2, the performance of the solution increases substantially, and allows customers to benefit from faster imports and exports. Time to market is also shortened and scalability is increased to expand product catalogs. These are the main novelties that the Akeneo PIM 4.0 presents.

El nuevo Akeneo PIM 4.0 es más ágil y escalable

Improve the product experience

One of the new functionalities, and one of the most relevant, of Akeneo PIM 4.0 is the Asset Manager. This central dashboard enables business users to organize and enrich all kinds of product-related digital assets. They will be able to visually manage and transform digital assets to deliver robust, channel-specific product experiences, and link assets to product catalogs through improved API (application programming interface) level integration with Digital Asset (DAM) systems. Management) existing.

Quality Product Information

The Data Quality Insights functionality is another of the novelties that the Akeneo PIM incorporates. Assess the accuracy and quality of product data, automatically flag misspellings and incorrect formatting, and display data quality ratings on a color-coded dashboard. Users get automated suggestions to improve product data, quickly correct errors, and ensure accuracy and consistency of product data Introducing the new Akeneo PIM 4.0

Presentación del nuevo Akeneo PIM 4.0

Franklin Insights suggests

Franklin Insights, the library of technical product information developed by Akeneo, takes another leap forward. It integrates a new attribute mapping feature that uses machine learning and artificial intelligence (AI) to automatically suggest product attributes for product catalogs. Marketers will be able to review and accept Franklin’s suggestions with a single click, ensuring an optimized path to product data enrichment.

A more simplified administration

The last of the news that we want to explain to you from the ASM Web Services team at Akeneo PIM 4.0 is the new connections module. It simplifies connection management by using efficient API-based integration to allow users to easily establish and manage third-party connectors from a single pane of glass. This new feature includes a dashboard to easily monitor data flows in and out of the PIM, enabling effortless security management between applications.

The binomial Akeneo PIM and Magento (part 2)

In addition to this project in the antipodes, 2019 has also left us relevant local projects. Casmar, a distributor of global solutions for security and surveillance, for example, is one of them. On the one hand, we have been working on the implementation of Akeneo PIM for the management of its product catalog. At the same time, we have created its new online store (focused on B2B) with Magento 2, which is fed by all the product information that is being generated in the PIM, in order to improve the user experience. The online store is connected to its ERP, which is Navision, to manage orders automatically and maintain stocks in all markets in which they are present (Spain, Portugal, Colombia and Chile) and their warehouses.

Another project that combines Akeneo PIM and Magento technologies has been carried out by our team for Brico Depôt, a French chain of DIY, garden and home renovation products. The first phase consisted of setting up its online store (aimed at B2B), based on the Click & Collect model, also known as online shopping and store collection. The second phase has already started and we will carry it out throughout 2020.

Proyecto de ASMWS para Brico Depôt

We have also used the Magento solution last year to carry out the evolutions of the eCommerce of the Torres, and the agri-food company Disfruta & Verdura.

Waiting for the Akeneo PIM 4.0

We have talked about the PIM of Akeneo, the French company of which ASM Web Services is a silver partner in Spain, we would like to recall a relevant fact related to this solution: the launch of version 3.2 on the market.

The main novelties that the new version brought were an improvement in the reference entities, Franklin Insights and work processes, as well as greater benefits in the performance of e-commerce and in the API. Looking ahead to next February, coinciding with the Akeneo PIM Summit 2020, the annual meeting of customers and partners that we will attend, the French company has announced that it will present in society a new version of its PIM, the Akeneo 4.0.

An even more prepared team

One of the best ways we have to evolve as a company is through training and expanding the knowledge of the team. For this reason, four ASM Web Services professionals obtained official certifications in 2019. José Antonio Lópezfunctional & technical consultant, functional & technical consultant, has achieved the Akeneo Certified Developer. For his part, Rodrigo País Garay, eCommerce functional consultant, obtained the Magento 2 Solution Specialist certification.Ismael Felipa, FrontEnd web developer, obtained the M2 Front End Developer certification for Magento 2. And finally Dani PalacioseCommerce solutions developer,eCommerce solutions developer, became the first Spanish developer to obtain the certification for M2 JavaScript Developer from Magento.

El equipo de ASMWS aumenta las certificaciones

ASMWS presence in León is consolidated

We end this summary of the year by looking even further back. If we jump back in time to 2018, we ended that year with the announcement of our new offices in León, located in the Center for Technology-Based Companies (CEBT), very close to the popular MUSAC, the Museum of Contemporary Art of Castilla y León.

After 365 days of flight, the project headed by Jesús Martínez has been fully consolidated and has allowed us to explore new business avenues in that Spanish region. 

In 2019 email migrates to the Microsoft Office 365 ‘cloud’ (part 1)

2019 has been a hectic year for ASM Web Services and loaded with various projects, but if there is a technology that we have worked on that has taken the cake, that has been the cloud. The year that we have just said goodbye has undoubtedly been the definitive push for cloud solutions.
The ASM Web Services team has migrated around 5,000 mailboxes to Microsoft Office 365 throughout 2019. We have developed projects of this type for the companies Damm (beer group), Stada (laboratory) and the Institute of Religious of San José de Girona (health sector). This figure will increase in the year that we open because in the second half of 2019 we started the migration projects of Werfen (hospital solutions) and General Optica (optical products).

Last months of existence of IBM Smart Cloud

Some of the mail forwarding projects to the cloud we have carried out are a consequence of the announcement made in August 2019 by HCL Technologies. The Indian multinational will stop the development of IBM SmartCloud Notes in July 2020, a complete mail service in the cloud that has millions of users worldwide.

Faced with this new scenario, from the ASM Web Services team we believe that the most appropriate alternative for current IBM SmartCloud Notes users to keep their mail operational is to migrate to another cloud platform. One of the most powerful on the market is Microsoft Office 365. ASMWS has experience in this type of migration and has a team of four people certified by Binary Tree to carry out this kind of project.

Migration does not interrupt activity

When making mail migrations to the cloud, and to ensure that the customer can continue with their activity during the process, our team has developed a coexistence strategy. What does this mean? The old company email coexists for a certain time with the new email in the cloud while users are gradually migrating. During this period of coexistence, we designed a specific configuration with Binary Tree —ASMWS is a certified company for its use— to prevent information from being lost and the user to appreciate that this process is underway. This same solution with Binary Tree has been used in many of the largest messaging migrations in the world (Exxon Mobil, Novartis, Bank of New York).

El equipo de ASM ha gestionado migraciones al cloud

Working in the antipodes with Goldcar

The year that we just said goodbye has also served for several members of our team to go to work to the other side of the world: Australia and New Zealand.

Our team assumed the coordination, together with local partners, of the validation and technological implementation of the services of the Goldcar company for its landing in Australia. They were integrated for a few weeks in the corporate expansion team of the multinational car rental company. Keep reading the second part of our summary of the year-


The constantly evolving ASM Web Services team

We finished the month of November with a double! In this case, with one formative. One of the best ways we have to evolve as a company is through training and expanding the knowledge of the team. For this reason, two professionals from ASM Web Services have just obtained official certifications.
José Antonio López, functional & technical consultant at ASM Web Services, has achieved the Akeneo Certified Developer. This certification is focused on developers who can customize an Akeneo PIM project to adapt it to the needs and business strategies of each client in an optimal way.
A certified developer will be able to successfully implement Akeneo projects, the product information management system. This means that he will be able to provide his clients with the best recommendations on using native features and implementing custom features.

One more expert in Magento 2

In addition, Rodrigo País Garay, eCommerce functional consultant of ASMWS, has achieved the Magento 2 Solution Specialist certification. This title accredits Rodrigo as an expert user of the Magento 2 eCommerce platform. It is designed for those profiles that can efficiently align the commercial objectives of companies with the functionalities of Magento 2, optimize the use of native functions and avoid unnecessary customizations .
Rodrigo joins Ismael Felipa and Dani Palacios, who throughout 2019 have also obtained the M2 Front End Developer certificates for Magento 2 and M2 JavaScript Developer for Magento, respectively.

Magento is the world’s leading platform

Magento is the most widely used open source (opensource) eCommerce platform for creating online stores. It allows carrying out all kinds of projects related to Internet sales thanks to its modular, very flexible and scalable system. Provides tools to drive traffic, sales, and customer engagement.

Akeneo PIM helps you generate prescribers

Traditionally, the B2B customer has been considered to have different needs than the B2C customers. I think the statement is partially true. If you allow me, I will explain it to you.
One point that has been worked on a lot in the field of B2C is prescription. Brands take many actions to get their customers to become prescribers, but this strategy is less frequent in the B2B field.

El PIM de Akeneo te ayuda a generar prescriptores

What is a prescriber?

A prescriber is the person who influences other potential buyers by commenting on a product, brand or service. We all know that there is no better recommendation than someone we consider to be an authority on a topic or someone with whom we share problems.

What does a PIM have to do with the prescription?

Prescribers are not just satisfied customers who recommend products that have done well for them and destroy those that have not. A prescriber is also generated by creating expectations about the products that are to come and generating interest in the rest of the products that you may not even have tried. This is where product information becomes critical.

How am I going to prescribe your products if I don’t know them?

To offer an optimal service and provide the potential prescriber with the best information from the product catalog, I need corporate tools that facilitate centralizing, maintaining and enriching this information. That is where the PIM makes its appearance, allowing the different areas of a company to collaborate to enrich the information and distribute it to the different channels, providing a personalized experience adjusted to each medium. It will not be the same information that I need to publish in my eShop, in a Marketplace or for my paper catalog.

At ASM Web Services we can help you implement these tools to improve processes and reduce Time To Market in the life cycle of your products. We have implemented Akeneo PIM –ASMWS is the software company’s partner in Spain– in different business environments and we have extensive experience in organizing and optimizing highly complex catalogs.

More quality information, more prescribers

To generate prescribers it is essential to provide the maximum amount of information possible about the product, variations, specific characteristics that may be of interest to a specific sector and never forget the visual aspect, adding images, demonstration videos and technical documents that can increase the interest and knowledge. Also, giving interesting and comprehensive product information shows that you care, not only about your product, but also about your customers.
It is very difficult to provide this level of richness with different spreadsheets that are distributed and versioned throughout the company, and where each one makes their transformations and additions, with the images in a shared folder and the product name limited to the 26 characters that ERP (Enterprise Resource Planning) allows me.

Rodrigo País-Garay, e-commerce functional consultant de ASM Web Services

ASM Web Services, new ‘partner’ of HCL Technologies

The multinational HCL Technologies announced last December an agreement to acquire part of IBM’s software business, for 1.8 billion dollars. The operation, which will be completed in mid-2019 and which will allow HCL Technologies to reinforce its position as a world technology leader, concerns some of our clients, who are users of the solutions that the Indian multinational will buy, such as Gold Business Partner that we are from IBM in Spain. To ensure that this transition allows them to continue using the same software, at ASM Web Services we have signed a partnership agreement with the Indian multinational.

ASM Web Services firma un acuerdo de partnership con HCL Technologies

With this acquisition, the company sees an opportunity to continue its expansion in Europe, taking advantage of the implementation of IBM solutions in this market. Hence, one of his priorities, as stated by Marcelo Cabane, member of the executive team of HCL Products & Platforms, in charge of the European and Latin American markets, “is the retention of customers and the acceleration in the development of our products. , and at the same time that it is easy to do business with us ”. HCL acquires seven ‘software’ platforms HCL will purchase seven software platforms from IBM seeking a larger clientele and allowing it to increase its presence in the areas of commerce, security and market. “We see an opportunity for continuity and growth in robust and venerable products, respected leaders in the market, with a loyal customer base, but which, nevertheless, with the passage of time and the new strategic orientation of IBM, have been losing them. focus and investment ”, according to the HCL Technologies executive.

Marcelo Cabane

Tools purchased include Appscan (web security monitoring and testing tools), BigFix (systems management), Unica (business marketing management), Commerce (e-commerce), Portal (construction and management of web portals), Notes & Domino (email and rapid application development), and Connections (work collaboration). Although the acquisition process is not yet complete, certain improvements are already beginning to be seen in these software platforms. “Since we began with the intellectual property agreements with IBM, we have significantly accelerated their development, with new releases, updates and greater support,” concludes Cabane.

ASM Web Services at the Akeneo PIM Summit 2019

“We will always have Paris …” It is not that we have become nostalgic, it is that for the ASM Web Services team, heading to the city of light is unavoidable, at least once a year. The reason? Participate in the Akeneo PIM Summit 2019, the annual meeting of Akeneo clients and partners, which is held in the French capital. This year’s event took place on February 6 and 7. We attended, for the third consecutive year, as the official partner in Spain of the French company specialized in the commercialization of PIM (Product Information Management) software.

Ponencia de Joseph Pine durante el Akeneo PIM Summit 2019 / ©Akeneo

From PIM to PXM

The Akeneo PIM Summit 2019 pivoted on a paradigm shift that the Akeneo company is developing with regard to its product catalog management software. PIM (Product Information Management) will evolve to PXM (Product Experience Management). It will stop being simply a product manager to offer the possibility of managing the experiences of users who want to buy. Customers no longer only buy influenced by product information, but they buy driven by the shopping experience that each e-commerce offers. In the conference given by Virginie Blot, Akeneo’s professional service manager, she influenced this transformation from PIM to PXM. One of the examples that she presented was the project that ASMWS developed for Roca, the sanitary materials company, with the implementation of Akeneo PIM in all its online channels.

The Akeneo PIM 3.0 arrives

Every year the organizers take advantage of the Akeneo PIM Summit to discover something new. On this occasion, the new update of the Akeneo PIM, version 3.0, was presented. In addition, we had the opportunity to share our experiences and concerns with the entire global ecosystem created around Akeneo PIM. Presentations by experts, exhibitions on success stories and also round tables were scheduled. Precisely, we participated in the Akeneo partner round table, where both the commercial and training strategy for 2019 were discussed.

We prepared to leap forward

At ASM Web Services we are determined to apply that of a new year, new life. During 2018 a transformation has been taking place that will culminate in 2019 and that will mean a turn in the company’s strategy. We will do so coinciding with the fifteenth anniversary of our foundation. This process of change is nothing more than a response through innovation to the challenges that customers have been posing us. It is possible that among the gifts this Christmas you have received a Google Home or Amazon Alexa, the virtual assistants controlled by voice that work based on artificial intelligence (AI), right? This is what we mean when we talk about new challenges. In 2018 artificial intelligence has hit hard and has taken a large part of the prominence in the technological world. More and more businesses have opted for integrating these types of advanced technologies that allow machines to understand, act and learn.

Amazon Echo IA

“Elementary my dear Watson…”

At ASM Web Services we have incorporated the IBM Watson artificial intelligence solution to our service catalog. Seeing what the market demands, the decision was elementary – “My dear Watson,” Sherlock Holmes would point out. The IBM Watson platform is capable of making intelligent decisions by analyzing millions of data in real time and constantly learning. In addition, IBM cognitive technology, among other things, automates customer service services and guides you through the purchase process by recommending products or services based on your interests.

IBM Watson inteligencia artificial

2018 has been a year to further strengthen ties with IBM.

The North American giant has recognized our trajectory and quality offering technological solutions, granting us the Gold Business Partner qualification. The recognition is part of the IBM PartnerWorld program, IBM’s premier partner program that gives partners access to tools and resources to help transform clients into leaders in their industry.

And also with Akeneo

We have also strengthened ties with Akeneo. Rodrigo Pais Garay – our eCommerce functional consultant – has obtained the official certification as Akeneo Implementation Specialist.

This one, along with the one he had achieved months ago as a Magento Certified Solution Specialist, makes him the first consultant in the entire state to have this dual certification. Centralized product information. I fact, during the month of October we started the implementation of Akeneo PIM Enterprise Edition for Roca. With this incorporation, the sanitary company will centralize all the product information in the catalog of all its brands worldwide.

With this project we further strengthen this strategic line of business.

Codorníu’s new ‘eCommerce’

One of the most important wineries in Spain, Codorníu, has decided to give new impetus to its online sales with the launch of the new eCommerce. Our team has worked for months on the development of this online store managed with Magento 2.0, one of the most popular and effective e-commerce platforms in the world.

Codorníu’s new online store includes customization functions that users can apply to their orders during the purchase process.

For example, in the Anna de Codorníu product line they can select different bottle designs and include personalized messages on the label, which they write while making the online purchase.

Personalización botellas Anna de Codorníu

Do you know what a television platform for virtual PayTV operators is?

Explained in a very simplified way, it is a platform that allows local fiber operators to combine the content of online series and movie platforms such as Netflix with their fixed, mobile and internet offer.

Also the soccer matches of beIN Sports and other digital channels such as Fox, Syfy or AXN. Throughout 2018 ASM Web Services has been a technological partner of a new platform of this type, TVUp. 

There are projects of which we are proud, not only for the final result but also for what their creation can contribute to society. The weSAVEeat eCommerce is one of them.

The UN CC: Learn association, linked to the United Nations (UN), has included weSAVEeat in a selection of six apps from around the world that contribute to change the way we buy food. The post highlights the savings in food that can be achieved using this mobile application, developed by ASMWS. UN CC: Learn is a partnership of more than 30 multilateral organizations that support countries to design and implement training strategies on climate change that are systematic, recurrent and results-oriented.

App weSAVEeat

We have taken a leap

The year that we have just said goodbye has helped us to grow outside of Catalonia. We have opened new offices in León, located in the Center for Technology-Based Companies (CEBT), very close to the popular MUSAC, the Museum of Contemporary Art of Castilla y León. Hand in hand with the new facilities has come an expansion of the team with the incorporation of Mario Coello and Jesús Martínez. Both will work in the area dedicated to the development of projects with the Scala programming language. From ASM Web Services we wish you a happy and successful 2019.

Rodrigo País-Garay, the first consultant in Spain to achieve the double certification of Akeneo and Magento

The first in all of Spain. Rodrigo País-Garay, our eCommerce functional consultant, has just obtained the official certification as Akeneo Implementation Specialist. This one, along with the one he had achieved months ago as a Magento Certified Solution Specialist, makes him the first consultant in the entire state to have this dual certification.

What does it suppose?

The Akeneo Implementation Specialist certification is designed for consultants who can configure and implement Akeneo PIM projects according to the needs and business strategy of each client.

The Akeneo PIM is a product information management system. It centralizes and harmonizes all marketing and technical information from product listings and catalogs. The achievement of this certificate by Rodrigo País-Garay only reinforces the alliance that ASM Web Services has had for two years as Akeneo’s partner in Spain.