The constantly evolving ASM Web Services team

We finished the month of November with a double! In this case, with one formative. One of the best ways we have to evolve as a company is through training and expanding the knowledge of the team. For this reason, two professionals from ASM Web Services have just obtained official certifications.
José Antonio López, functional & technical consultant at ASM Web Services, has achieved the Akeneo Certified Developer. This certification is focused on developers who can customize an Akeneo PIM project to adapt it to the needs and business strategies of each client in an optimal way.
A certified developer will be able to successfully implement Akeneo projects, the product information management system. This means that he will be able to provide his clients with the best recommendations on using native features and implementing custom features.

One more expert in Magento 2

In addition, Rodrigo País Garay, eCommerce functional consultant of ASMWS, has achieved the Magento 2 Solution Specialist certification. This title accredits Rodrigo as an expert user of the Magento 2 eCommerce platform. It is designed for those profiles that can efficiently align the commercial objectives of companies with the functionalities of Magento 2, optimize the use of native functions and avoid unnecessary customizations .
Rodrigo joins Ismael Felipa and Dani Palacios, who throughout 2019 have also obtained the M2 Front End Developer certificates for Magento 2 and M2 JavaScript Developer for Magento, respectively.

Magento is the world’s leading platform

Magento is the most widely used open source (opensource) eCommerce platform for creating online stores. It allows carrying out all kinds of projects related to Internet sales thanks to its modular, very flexible and scalable system. Provides tools to drive traffic, sales, and customer engagement.

Ismael Felipa achieves the Magento M2 Front End Developer certification

Ismael Felipa, a member of the ASM Web Services team, has obtained the M2 Frontend Developer certification for Magento 2. This certification tests knowledge about modifying and developing the public part of the platform.

M2 Front End Developer de Magento 2

To pass the test and get this certification, Frontend developers have to know JS from its base, handle libraries of the jQuery type and the new frameworks of the AngularJS type. They also have to know how to optimize the workflow using tools like Gulp, among many other skills.
Ismael Felipa is the second member of the ASMWS team to achieve the official Magento 2 certification.

In addition to him, Dani Palacios achieved another certificate other than Magento: he became the first developer in Spain in 2019 to obtain the M2 title Magento JavaScript Developer.

Magento is the world’s leading platform

Magento is the most widely used open source eCommerce platform for the creation of online stores. It allows carrying out all kinds of projects related to Internet sales thanks to its modular, very flexible and scalable system. Provides tools to drive traffic, sales, and customer engagement.


What to do before IBM SmartCloud Notes closes in 2020

Last August the news broke: HCL Technologies announced that in July 2020 it was going to stop the development of IBM SmartCloud Notes, a complete mail service in the cloud that has millions of users worldwide. The announcement came a few weeks after the purchase by the Indian multinational HCL Technologies of certain IBM products, related to security software, digital experience, collaboration and electronic commerce. The multinational has justified the decision because the current architecture of IBM SmartCloud Notes is highly complex and expensive to evolve. For this reason they have chosen to deploy a new cloud with similar functionalities, which does not yet have a launch date.

HCL detiene el desarrollo de IBM SmartCloud Notes

The ASM Web Services solution for IBM SmartCloud Notes users

Given this new scenario, from the ASM Web Services team we believe that current users of IBM SmartCloud Notes have three alternatives:

  1. Migrate to another cloud platform. One of the most powerful on the market is Microsoft Office 365, a SaaS (software as a service) solution that is purchased from a cloud service provider using a pay-per-use model. ASMWS has experience in this type of migration and has a team of four people certified by Binary Tree (manufacturer of the Domino to Office 365 migration solution) to carry out these kinds of projects.
  2. Migrate from IBM SmartCloud Notes to Verse on-premise. Although it is a counter-current solution, it is an option for immediate execution for companies that see the deadline very close. Whether it is on-premise or locally refers to the type of installation that is made of the software solution. In this option, the migration is carried out towards the server and the infrastructure (ICT) of the company, so the company itself or its hosting provider will be responsible for its maintenance.
  3. The third option is similar to the previous one, it is an on-premise alternative but with a difference. In this case, HCL provides a list of providers called HCL Cloud Hosting Partners, who offer cloud services to host the solution. With this proposal, the maintenance of the solution will be the responsibility of the HCL Cloud Hosting Partners.
  4. Regardless of the target platform, the transition from IBM SmartCloud Notes must be gradual and well planned, especially in large organizations.

Akeneo PIM helps you generate prescribers

Traditionally, the B2B customer has been considered to have different needs than the B2C customers. I think the statement is partially true. If you allow me, I will explain it to you.
One point that has been worked on a lot in the field of B2C is prescription. Brands take many actions to get their customers to become prescribers, but this strategy is less frequent in the B2B field.

El PIM de Akeneo te ayuda a generar prescriptores

What is a prescriber?

A prescriber is the person who influences other potential buyers by commenting on a product, brand or service. We all know that there is no better recommendation than someone we consider to be an authority on a topic or someone with whom we share problems.

What does a PIM have to do with the prescription?

Prescribers are not just satisfied customers who recommend products that have done well for them and destroy those that have not. A prescriber is also generated by creating expectations about the products that are to come and generating interest in the rest of the products that you may not even have tried. This is where product information becomes critical.

How am I going to prescribe your products if I don’t know them?

To offer an optimal service and provide the potential prescriber with the best information from the product catalog, I need corporate tools that facilitate centralizing, maintaining and enriching this information. That is where the PIM makes its appearance, allowing the different areas of a company to collaborate to enrich the information and distribute it to the different channels, providing a personalized experience adjusted to each medium. It will not be the same information that I need to publish in my eShop, in a Marketplace or for my paper catalog.

At ASM Web Services we can help you implement these tools to improve processes and reduce Time To Market in the life cycle of your products. We have implemented Akeneo PIM –ASMWS is the software company’s partner in Spain– in different business environments and we have extensive experience in organizing and optimizing highly complex catalogs.

More quality information, more prescribers

To generate prescribers it is essential to provide the maximum amount of information possible about the product, variations, specific characteristics that may be of interest to a specific sector and never forget the visual aspect, adding images, demonstration videos and technical documents that can increase the interest and knowledge. Also, giving interesting and comprehensive product information shows that you care, not only about your product, but also about your customers.
It is very difficult to provide this level of richness with different spreadsheets that are distributed and versioned throughout the company, and where each one makes their transformations and additions, with the images in a shared folder and the product name limited to the 26 characters that ERP (Enterprise Resource Planning) allows me.

Rodrigo País-Garay, e-commerce functional consultant de ASM Web Services

ASM Web Services, new ‘partner’ of HCL Technologies

The multinational HCL Technologies announced last December an agreement to acquire part of IBM’s software business, for 1.8 billion dollars. The operation, which will be completed in mid-2019 and which will allow HCL Technologies to reinforce its position as a world technology leader, concerns some of our clients, who are users of the solutions that the Indian multinational will buy, such as Gold Business Partner that we are from IBM in Spain. To ensure that this transition allows them to continue using the same software, at ASM Web Services we have signed a partnership agreement with the Indian multinational.

ASM Web Services firma un acuerdo de partnership con HCL Technologies

With this acquisition, the company sees an opportunity to continue its expansion in Europe, taking advantage of the implementation of IBM solutions in this market. Hence, one of his priorities, as stated by Marcelo Cabane, member of the executive team of HCL Products & Platforms, in charge of the European and Latin American markets, “is the retention of customers and the acceleration in the development of our products. , and at the same time that it is easy to do business with us ”. HCL acquires seven ‘software’ platforms HCL will purchase seven software platforms from IBM seeking a larger clientele and allowing it to increase its presence in the areas of commerce, security and market. “We see an opportunity for continuity and growth in robust and venerable products, respected leaders in the market, with a loyal customer base, but which, nevertheless, with the passage of time and the new strategic orientation of IBM, have been losing them. focus and investment ”, according to the HCL Technologies executive.

Marcelo Cabane

Tools purchased include Appscan (web security monitoring and testing tools), BigFix (systems management), Unica (business marketing management), Commerce (e-commerce), Portal (construction and management of web portals), Notes & Domino (email and rapid application development), and Connections (work collaboration). Although the acquisition process is not yet complete, certain improvements are already beginning to be seen in these software platforms. “Since we began with the intellectual property agreements with IBM, we have significantly accelerated their development, with new releases, updates and greater support,” concludes Cabane.

ASM Web Services at the Akeneo PIM Summit 2019

“We will always have Paris …” It is not that we have become nostalgic, it is that for the ASM Web Services team, heading to the city of light is unavoidable, at least once a year. The reason? Participate in the Akeneo PIM Summit 2019, the annual meeting of Akeneo clients and partners, which is held in the French capital. This year’s event took place on February 6 and 7. We attended, for the third consecutive year, as the official partner in Spain of the French company specialized in the commercialization of PIM (Product Information Management) software.

Ponencia de Joseph Pine durante el Akeneo PIM Summit 2019 / ©Akeneo

From PIM to PXM

The Akeneo PIM Summit 2019 pivoted on a paradigm shift that the Akeneo company is developing with regard to its product catalog management software. PIM (Product Information Management) will evolve to PXM (Product Experience Management). It will stop being simply a product manager to offer the possibility of managing the experiences of users who want to buy. Customers no longer only buy influenced by product information, but they buy driven by the shopping experience that each e-commerce offers. In the conference given by Virginie Blot, Akeneo’s professional service manager, she influenced this transformation from PIM to PXM. One of the examples that she presented was the project that ASMWS developed for Roca, the sanitary materials company, with the implementation of Akeneo PIM in all its online channels.

The Akeneo PIM 3.0 arrives

Every year the organizers take advantage of the Akeneo PIM Summit to discover something new. On this occasion, the new update of the Akeneo PIM, version 3.0, was presented. In addition, we had the opportunity to share our experiences and concerns with the entire global ecosystem created around Akeneo PIM. Presentations by experts, exhibitions on success stories and also round tables were scheduled. Precisely, we participated in the Akeneo partner round table, where both the commercial and training strategy for 2019 were discussed.

Rodrigo País-Garay, the first consultant in Spain to achieve the double certification of Akeneo and Magento

The first in all of Spain. Rodrigo País-Garay, our eCommerce functional consultant, has just obtained the official certification as Akeneo Implementation Specialist. This one, along with the one he had achieved months ago as a Magento Certified Solution Specialist, makes him the first consultant in the entire state to have this dual certification.

What does it suppose?

The Akeneo Implementation Specialist certification is designed for consultants who can configure and implement Akeneo PIM projects according to the needs and business strategy of each client.

The Akeneo PIM is a product information management system. It centralizes and harmonizes all marketing and technical information from product listings and catalogs. The achievement of this certificate by Rodrigo País-Garay only reinforces the alliance that ASM Web Services has had for two years as Akeneo’s partner in Spain.