ASM Web Services at the Akeneo PIM Summit 2019

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“We will always have Paris …” It is not that we have become nostalgic, it is that for the ASM Web Services team, heading to the city of light is unavoidable, at least once a year. The reason? Participate in the Akeneo PIM Summit 2019, the annual meeting of Akeneo clients and partners, which is held in the French capital. This year’s event took place on February 6 and 7. We attended, for the third consecutive year, as the official partner in Spain of the French company specialized in the commercialization of PIM (Product Information Management) software.

Ponencia de Joseph Pine durante el Akeneo PIM Summit 2019 / ©Akeneo

From PIM to PXM

The Akeneo PIM Summit 2019 pivoted on a paradigm shift that the Akeneo company is developing with regard to its product catalog management software. PIM (Product Information Management) will evolve to PXM (Product Experience Management). It will stop being simply a product manager to offer the possibility of managing the experiences of users who want to buy. Customers no longer only buy influenced by product information, but they buy driven by the shopping experience that each e-commerce offers. In the conference given by Virginie Blot, Akeneo’s professional service manager, she influenced this transformation from PIM to PXM. One of the examples that she presented was the project that ASMWS developed for Roca, the sanitary materials company, with the implementation of Akeneo PIM in all its online channels.

The Akeneo PIM 3.0 arrives

Every year the organizers take advantage of the Akeneo PIM Summit to discover something new. On this occasion, the new update of the Akeneo PIM, version 3.0, was presented. In addition, we had the opportunity to share our experiences and concerns with the entire global ecosystem created around Akeneo PIM. Presentations by experts, exhibitions on success stories and also round tables were scheduled. Precisely, we participated in the Akeneo partner round table, where both the commercial and training strategy for 2019 were discussed.

We prepared to leap forward

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At ASM Web Services we are determined to apply that of a new year, new life. During 2018 a transformation has been taking place that will culminate in 2019 and that will mean a turn in the company’s strategy. We will do so coinciding with the fifteenth anniversary of our foundation. This process of change is nothing more than a response through innovation to the challenges that customers have been posing us. It is possible that among the gifts this Christmas you have received a Google Home or Amazon Alexa, the virtual assistants controlled by voice that work based on artificial intelligence (AI), right? This is what we mean when we talk about new challenges. In 2018 artificial intelligence has hit hard and has taken a large part of the prominence in the technological world. More and more businesses have opted for integrating these types of advanced technologies that allow machines to understand, act and learn.

Amazon Echo IA

“Elementary my dear Watson…”

At ASM Web Services we have incorporated the IBM Watson artificial intelligence solution to our service catalog. Seeing what the market demands, the decision was elementary – “My dear Watson,” Sherlock Holmes would point out. The IBM Watson platform is capable of making intelligent decisions by analyzing millions of data in real time and constantly learning. In addition, IBM cognitive technology, among other things, automates customer service services and guides you through the purchase process by recommending products or services based on your interests.

IBM Watson inteligencia artificial

2018 has been a year to further strengthen ties with IBM.

The North American giant has recognized our trajectory and quality offering technological solutions, granting us the Gold Business Partner qualification. The recognition is part of the IBM PartnerWorld program, IBM’s premier partner program that gives partners access to tools and resources to help transform clients into leaders in their industry.

And also with Akeneo

We have also strengthened ties with Akeneo. Rodrigo Pais Garay – our eCommerce functional consultant – has obtained the official certification as Akeneo Implementation Specialist.

This one, along with the one he had achieved months ago as a Magento Certified Solution Specialist, makes him the first consultant in the entire state to have this dual certification. Centralized product information. I fact, during the month of October we started the implementation of Akeneo PIM Enterprise Edition for Roca. With this incorporation, the sanitary company will centralize all the product information in the catalog of all its brands worldwide.

With this project we further strengthen this strategic line of business.

Codorníu’s new ‘eCommerce’

One of the most important wineries in Spain, Codorníu, has decided to give new impetus to its online sales with the launch of the new eCommerce. Our team has worked for months on the development of this online store managed with Magento 2.0, one of the most popular and effective e-commerce platforms in the world.

Codorníu’s new online store includes customization functions that users can apply to their orders during the purchase process.

For example, in the Anna de Codorníu product line they can select different bottle designs and include personalized messages on the label, which they write while making the online purchase.

Personalización botellas Anna de Codorníu

Do you know what a television platform for virtual PayTV operators is?

Explained in a very simplified way, it is a platform that allows local fiber operators to combine the content of online series and movie platforms such as Netflix with their fixed, mobile and internet offer.

Also the soccer matches of beIN Sports and other digital channels such as Fox, Syfy or AXN. Throughout 2018 ASM Web Services has been a technological partner of a new platform of this type, TVUp. 

There are projects of which we are proud, not only for the final result but also for what their creation can contribute to society. The weSAVEeat eCommerce is one of them.

The UN CC: Learn association, linked to the United Nations (UN), has included weSAVEeat in a selection of six apps from around the world that contribute to change the way we buy food. The post highlights the savings in food that can be achieved using this mobile application, developed by ASMWS. UN CC: Learn is a partnership of more than 30 multilateral organizations that support countries to design and implement training strategies on climate change that are systematic, recurrent and results-oriented.

App weSAVEeat

 

We have taken a leap

The year that we have just said goodbye has helped us to grow outside of Catalonia. We have opened new offices in León, located in the Center for Technology-Based Companies (CEBT), very close to the popular MUSAC, the Museum of Contemporary Art of Castilla y León. Hand in hand with the new facilities has come an expansion of the team with the incorporation of Mario Coello and Jesús Martínez. Both will work in the area dedicated to the development of projects with the Scala programming language. From ASM Web Services we wish you a happy and successful 2019.

Rodrigo País-Garay, the first consultant in Spain to achieve the double certification of Akeneo and Magento

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The first in all of Spain. Rodrigo País-Garay, our eCommerce functional consultant, has just obtained the official certification as Akeneo Implementation Specialist. This one, along with the one he had achieved months ago as a Magento Certified Solution Specialist, makes him the first consultant in the entire state to have this dual certification.

What does it suppose?

The Akeneo Implementation Specialist certification is designed for consultants who can configure and implement Akeneo PIM projects according to the needs and business strategy of each client.

The Akeneo PIM is a product information management system. It centralizes and harmonizes all marketing and technical information from product listings and catalogs. The achievement of this certificate by Rodrigo País-Garay only reinforces the alliance that ASM Web Services has had for two years as Akeneo’s partner in Spain.