“We will always have Paris …” It is not that we have become nostalgic, it is that for the ASM Web Services team, heading to the city of light is unavoidable, at least once a year. The reason? Participate in the Akeneo PIM Summit 2019, the annual meeting of Akeneo clients and partners, which is held in the French capital. This year’s event took place on February 6 and 7. We attended, for the third consecutive year, as the official partner in Spain of the French company specialized in the commercialization of PIM (Product Information Management) software.
From PIM to PXM
The Akeneo PIM Summit 2019 pivoted on a paradigm shift that the Akeneo company is developing with regard to its product catalog management software. PIM (Product Information Management) will evolve to PXM (Product Experience Management). It will stop being simply a product manager to offer the possibility of managing the experiences of users who want to buy. Customers no longer only buy influenced by product information, but they buy driven by the shopping experience that each e-commerce offers. In the conference given by Virginie Blot, Akeneo’s professional service manager, she influenced this transformation from PIM to PXM. One of the examples that she presented was the project that ASMWS developed for Roca, the sanitary materials company, with the implementation of Akeneo PIM in all its online channels.
The Akeneo PIM 3.0 arrives
Every year the organizers take advantage of the Akeneo PIM Summit to discover something new. On this occasion, the new update of the Akeneo PIM, version 3.0, was presented. In addition, we had the opportunity to share our experiences and concerns with the entire global ecosystem created around Akeneo PIM. Presentations by experts, exhibitions on success stories and also round tables were scheduled. Precisely, we participated in the Akeneo partner round table, where both the commercial and training strategy for 2019 were discussed.