Is your eCommerce ready for Black Friday?
With Black Friday just around the corner, the typical insecurity of any powerful time for online commerce is born: is your eCommerce prepared for an avalanche of sales?
Whenever there is an important date approaching in which a massive sale of products is expected, we have to make sure that our website can respond to the needs of users, as well as to a significant demand in a short period of time.
Our expert in web development, Marc Hernandez, gives us some keys to take into account so that your eCommerce is up to the situation:
1. Make a forecast of the traffic that your website is going to have.
We know that you are not a fortune teller, but you can foresee by what percentage the traffic will increase in order to be prepared. It is important to keep in mind that we should not only look at the day itself, but that the week before and the week after are also important. Many online merchants already have offers in the weeks before.
2. Give your eCommerce the power it needs
Once you have a rough traffic forecast, you can see if your website has the power to handle it. Depending on how it is designed, it will be necessary to contact the Systems Department or whoever manages your web servers to add more power.
This is key, because if the power is insufficient, the web could stop working at the most inopportune moment and you will lose sales opportunities.
3. Identify the products you want to highlight
It doesn’t matter if your catalog has 100 or 4,000 products. Before any special sale date, identify the products you want to highlight. This will help you focus your strategy on those products. In the case of physical products, you should make sure you have enough stock in the warehouse to cover the shipments of all sales.
4. Have more than one logistics provider
Even if you have always counted on fast shipments, between 24 and 48 hours, in times of mass consumption, this inevitably slows down. Carriers become overloaded with shipments and there is a greater likelihood of incidents occurring. That’s why it’s important to have more than one logistics provider to rely on if one fails.
5. Plan ahead
Before a day like Black Friday or any time of the year when massive sales are expected, it is better not to leave any loose ends. Therefore, have all the material ready: the landings, the campaigns you want to activate and even any type of creativity or image that will be used. This will facilitate the work during the day, since it can be automated.
In addition, if possible, it is interesting to have a landing prepared in advance to gain positioning and be in a good position on the key sales day.
