Online Marketing
A website with no visibility in the results of search engines has no possibility of being competitive on the Internet. Our service for web optimisation and search engine positioning releases your company’s website and makes it visible, spectacularly increasing business opportunities.
Natural positioning
- Auditing of current website. We review whether the web site meets all necessary requisites | Defining of the target audience and of the products and/or services of the company.
- Analysis of the competition and development of key words. Determining of the key words used by the target audience in order for it to find your products and services through Internet searches.
- Optimising of the website. We optimise the structure, texts and HTML code of the website so that all its pages are easily indexed for searchers.
- Registration with search engines and directories. Registration with the main search engines, web directories and web sites related to your sector.
- Reports on the progress of the web in search engines. Sending of complete monthly reports providing a detailed view of the visibility of the web site. We place at your disposal the complete Google Analytics tool for the daily or weekly monitoring of the website hits.
Sponsored links
Sponsored links, also called PPC (Pay per click) or Keywords Advertising are an instrument enabling companies to reach a target audience quickly and with controlled investment.
This type of advertising is used for:
- Giving a brand visibility.
- Increasing sales.
- Supporting advertising campaigns.
PPC is fast to apply, flexible and provides immediate results. On the contrary to natural positioning, PPC is suitable for short-term promotions or for promoting special events.
We perform the following activities:
- Analysis of competition and market.
- Choosing of key words and calculating of investment cost.
- Creation of message.
- Monitoring of results.
- Campaign report.